SUITS ME, SUITS YOU: A mail-order company for Asian clothes
By Vijay Shah
Here at the Half-Eaten Mind, we receive our fair share of junk mail through the post. Clothes charity leaflets, double glazing, letters addressed to ‘The Occupier’ imploring us to put our modest terraced up for sale. And takeaway leaflets. We get a lot of those here. One morning after breakfast, when I wasn’t feeling particularly peckish to begin with, I was about to leave for the day job, when I noticed this yellow and red piece of glossy paper jammed in the duster of the house letterhole. Here we go again, another damn pizza leaflet. I’ll just have a quick gander then bin it. Upon closer inspection, it turned out to be a leaflet advertising something that even I, or anyone else I know for that matter, had never seen advertised to sleepy pyjama-clad customers before. The leaflet was for a mail-order company specialising in south Asian fashion.
Now I’m half-Indo-Mauritian, so I know a fair amount about Asian fashion and clothing. Lenghas, churidars, Punjabi suits, dupattas, and sarees. Mmmmm, sarees. Gaudy, bright, multicoloured, shiny, sparkly, sequins, gold thread, traditional, modern. A childhood spent being dragged from clothes shop to clothes shop by mother through Green Street (one of the UK’s premier shopping spaces for South Asian foods and clothing) and having to dodge podgy aunties at parties and festivals meant that I was on-point with all that….But this leaflet shattered an illusion I had, that Asian clothes were pricey. How could something that complimentary and beautiful be flogged off on the cheap?
The company behind all this is “Suits Me”. The name doesn’t strike you as being what you’d expect for a Asian fashion outlet. Clearly whoever christened it spends a lot of rainy evenings huddled on the sofa watching The League of Gentlemen. It does sound posh though, and that ties in well with their emphasis that quality…and looking your best costs less. I say, old chum!!. Suits Me bills itself as “the Leading Asian Mail Order Company in the U.K. and Europe”, with eleven branches scattered over the country. Glasgow, Bradford, Manchester, London and Birmingham have offices and warehouses. They offer almost too-good-to-be-true savings, with 84% slashed off the cost of ladieswear, 54% off suits for the guys, and a whopping 96% reduction in price for their jewellery line. And as any self-respecting Asian shopper knows – we love discounts.
Here are some handpicked examples of how good their savings are:
- A dark-blue short sleeved women’s kameez with Paisley & vine motif reduced from £22.00 to just £7.99.
- A wine red rustic-style saree originally sold at fifty quid, going for only £11.99
- A much cheaper light yellow saree with silver embroidery dropped from £17.00 to £7.99
- Pure white men’s kameez suit halved from £14.99 to £7.99
- Kids’ kameezs and churidars (dresses) for under a fiver.
- Earrings for as little as 60 pence a pair.
While their offerings may not be as glitzy and as fashionable as clothes bought from specialist saree shops in places like Leicester or Upton Park, they are great for wedding party bulk-buys or that occasion when you need something traditional/formal/good to wear but are a bit short on the dough. They also offer Western clothes like maxi dresses as a sideline. Suit Me’s website is updated with the latest fashions and they have a 24-hour hotline that is the cost of a local call in Great Britain. You can find them on Facebook and Twitter too.
I am going to keep that leaflet somewhere safe. Could use a couple of ‘fly desi guy’ kameezes soon 😉
MAIL ORDER LINE: 0845 8 676767
DISCLAIMER: HalfEatenMind has not been being paid by Suits Me or any affiliate to produce this article. The article is written purely for the sake of information. We don’t believe in selling out.
Posted on June 5, 2012, in Features, Personal articles and tagged Asian, cheap, children's wear, churidar, clothes, clothing, dresses, fashion, Indian, jewellery, kameez, ladieswear, lengha, mail order, menswear, online, Pakistani, sarees, sari, savings, Suits Me. Bookmark the permalink. 2 Comments.