TESCO BROMLEY-BY-BOW: A fresher, brighter store

By Vijay Shah

Once again we at the Half-Eaten Mind decided to investigate what the postman/woman left for the office on the doormat (as per usual). As it so happens I am a loyal Tesco shopper. Although I do like to take my chances with the large Morissons in Stratford Central, my family usually swears by the store where ‘every little helps’..and that is a tradition that I have dutifully kept up. Well as we all know, loyal customers need loyal loyalty card schemes, and I have been a member of Tesco’s Clubcard service for a good many years. Every month, Tesco’s Clubcard marketing division likes to send a few money-off or extra points vouchers my way. Which I don’t mind at all, after all it’s marginally better than the reams of junk mail my bank always send. It’s a good thing I am a firm believer in recycling!.

About 3 days ago, a leaflet came to my attention announcing the revamping of Tesco’s Bromley-by-Bow store. I have never been there, so unfortunately I can’t tell you what it was like before. There’s a few branches closer to me, as flooded with supermarkets and pound shops as we are here, but the senior executives and developers at Tesco plc HQ have made a substantial effort it seems…they even enclosed £18 (around $28 US) of coupons…unfortunately they cannot be used at the nearby Tesco Metro in Green Street 😦 .

But HEM is meant to be useful and informative…so if you live in Tower Hamlets or can be bothered to drive a few extra miles to do your shopping, then this brief article will tell you what the new store has to offer.

Tesco Bromley-by-Bow new store mailshot
The mailshot announcing Tesco’s refurbished store in E3. (c) V. Shah/HEM

The paint is dry and the shelves are filled. We’re delighted to announce your new look store is now ready.Your fresher, brighter store means we can now offer you even more choice under one roof. From your weekly essentials to treats for your family, you’re sure to find whatever you’re after…” (Stuart Dickinson, Store Manager)

So there you have it, Mr. Dickinson proudly announces that Tesco’s supermarket in Bromley-by-Bow, east London, has had a makeover. The most likely reason is that as much of east London has been spruced up for the Olympics this month, they thought to do up Tesco here as well. Along with the blindingly brand new buildings, stadia and roads that have sprung up in this area, it is all to attract and stupefy not only the locals but also Olympics visitors and tourists. The newly refurbished store now boasts the following shoppers’ treats:

A ‘World Foods’ section boasting selected product ranges from west Africa, the Caribbean islands, Asia, Ireland and Latin America. This is one of the perks of living in such a vibrant, multicultural city, and foodies and aspiring chefs will be smiling from ear to ear. It will also mean that athletes and tourists from abroad will feel a little less homesick.

A halal meats counter for local Muslim communities. The in-store butchers offers a wide variety of meats and poultry, slaughtered under Islamic rites, and judging from the leaflet picture, looks very fresh and affordable. The facility is run by staff from the National Halal Centre in conjunction with Tesco. NHC were established in 1954, and claim to be the pioneers of halal meat trading in Europe. They are definitely worth a look if you are stocking up for a family dinner or a sizzling summer halal BBQ!.

A fishmonger and obligatory well-stocked fish counter. If you like your fish boneless and carefully filleted, the expert in livestock of the sea will happily attend to your every whim.

Wannabe Homer Simpsons will want to make a beeline for the Krispy Kreme Doughnut cabinet with its delectable range of glazed, iced, and packed-to-the-gills-with-raspberry-jam round cakey offerings.

In addition to doughnuts, there are also snacks, sandwiches and drinks available for people who need to eat on the go.

You can also expect your usual Tesco fare and a wide choice of private brand foods, household items and other goods. Tesco are adept at giving customers a varied choice. Expect to see brand-new fittings, lots of space, and clearly demarcated shelves…and hopefully a comfortable shopping experience that will leave you walking through the car park with several heavy bags of shopping and a great big grin on your face.

The store is within easy walking distance of Bromley-by-Bow Underground station and is near the new Olympic Stadium in Stratford. There should be ample parking space and the store also has its own on-site petrol station whose kiosk for cash payments and additional purchases is open Mon-Sat 8 am to 10 pm, Sunday 8 am to 8 pm. The PayatPump cashless service is however open 24 hours.


Hancock Road, Bow, London E3 3DA        Tel: 08456 779085


Monday-Saturday 6 am – midnight; Sunday 10 am – 4 pm

An artist’s rendition of the new Tesco site. (c) 2011 CABE

One thought on “TESCO BROMLEY-BY-BOW: A fresher, brighter store

  1. the store manager is really clear from his name he’s a dickhead and why do we have to see his fucking pic. when he cant even have half of staffs needed on the shelf and havent ever seen him stacking shelves unlike his predessors and he’s just show off sleeping beauty and i bet will get a sack sooon.


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