The Mauritian Open Air Festival (MOAF) is a yearly cultural festival held in Tottenham, north London. With food stalls, live concerts, kids’ area and a convivial ‘party-in-the-park’ atmosphere you would expect of an open air public event, MOAF is a celebration of Mauritian culture, people and music and is a must-visit event for my community in the United Kingdom.
I was very fortunate to have been able to attend MOAF in 2012. You can see my take on the festival plus some photos I took of the venue and activities at the link below.
The Half-Eaten Mind today features a selection of official flyers of MOAF 2014, including the event’s pre-party. I decided to share these with all of you partly to honour and celebrate my Mauritian heritage, partly to illustrate the graphical intricacy and beauty of the design work used to make these images really stand out. In their quest to popularise their events, and boost their tickets sales and attendances, designers and event promoters will use contemporary cutting-edge graphic design technology, such as Photoshop to infuse the party atmosphere into their promotional materials. The format of the flyers you are about to see is very similar to that used to promote music events, such as dancehall, garage and R&B, but what sets them apart is their homage to Mauritian culture and identity generally, especially in relation to those Mauritians who were born and raised in the UK and are at a crossroads of different cultural influences.
Please note that this article is not intended as a promotion of the event itself. This is just simply to display an aspect of culture unique to the British Mauritian community and as an appreciation of the designers’ handiwork which you may well find pleasing to the eye.
Back2Reality official Mauritian Open Air Festival Pre-Party and talent search auditions being held in central London over the late May bank holiday weekend. This is the front of the official flyer.
Back2Reality official Mauritian Open Air Festival Pre-Party and talent search auditions being held in central London over the late May bank holiday weekend. This is the back of the official flyer.
MOAF 2014 official talent search invitational flyer – the obverse. The event, which takes place in central London, coincides with the pre-party shown above.
The official event flyer for MOAF 2014. The front of the flyer has photo vignettes of leading sega singers who will be performing at the concerts in Tottenham, north London.