GLUTEN-FREE DIETS: Gluten Free Centre launches new mobile app for foodies

For people who have gluten intolerances or wish to have gluten-free diets, finding the right foods when out and about can be a minefield. With many restaurants and hotels not even aware of the existence of these intolerances and gluten-free diets, diners and travellers avoiding gluten can find themselves in awkward situations. However a new mobile phone app from the Gluten Free Centre promises to change all that.

The Gluten Free Centre – the United Kingdom’s most comprehensive online directory and community hub of for all things gluten free – has launched a new app that will help those living a gluten-free life find hotels, restaurants and stores that cater to them and stock food products without gluten. To promote all kinds of businesses supplying the gluten-free market, the GFC app will feature independent shops and hotels as well as big chains.

The app is designed to help anyone live a gluten-free life and locate their nearest businesses that can cater for their needs. Completely free of charge, the app will be launched officially at the The Gluten Free Centre’s corporate stand at The Allergy and Free From Show at Olympia, London from Friday July 3 to Sunday July 5, 2015. The app will be launched by GFC founders Diana and David Murphy.

(c) The Gluten Free Centre via Journalism.co.uk

 

Of the app, Diana said “We’re very proud of the new Gluten Free Centre app which will help our fast growing gluten free audience to access important information on the go.

“Users can choose from thousands of gluten-free friendly places to eat out, stay, shop or get a take away.

“What makes our app different is we include small, independent restaurants and hotels alongside the most popular chains.

“We’re selective about the places we add to our database – only the ones offering real choice, quality and understanding of gluten-free food are included.”

Based in the small town of Brinkworth, in the English county of Wiltshire, the Murphys launched the GFC in October 2014, based on their vision of creating a comprehensive and useful resource for people on gluten-free diets to find shops, eateries and businesses that place a high emphasis on their needs and requirements, as well as a supportive online community for everyone living gluten free in the UK.

The GFC’s website, along with its highly-acclaimed directory, the first of its kind in the British Isles, also offers fun gluten-free recipes, a blog and details on gluten-free events and competitions. The site aims to provide a wealth of information for for those with coeliac disease, wheat allergy, gluten intolerance and for people eating a gluten free diet for other health reasons such as Crohn’s Disease, MS, IBS or ASD – in addition to those who choose a gluten free diet as part of a healthy lifestyle. They also aim to bring together businesses, consumers, gluten-free organisations, experts and bloggers into a supportive and informative community, while also raising awareness of coeliac diseases and other intolerances affected by gluten, which is often found in wheat-based products such as bread and breakfast cereals.

The GFC community now stretches to 22,000 members and fans on Facebook alone. Its website receives 10,000 visitors per month and its free e-magazine reaches the inboxes of 6,000 readers across the UK. According to its website, the Gluten Free Centre has been featured in numerous glossy and women’s magazines and several regional newspapers and is a recipient of the SBS (Small Business Sunday) Award for new entrepreneurs by the BBC’s Dragon’s Den judge Theo Paphitis.

About 1 per cent of the UK’s population suffers from coeliac disease in particular, according to statistics from the Kantar Worldpanel, but increasing numbers of people are cutting gluten out of their diets for health reasons. Kantar claims that in 2013, 49% of gluten free customers were new to the category. Currently 55 per cent of the British gluten-free market is made up of people opting out of gluten for health reasons.

The app is available to download from the Google Play store (for Android devices – http://bit.ly/1SJDfdX ) and from the iTunes App Store.

SOURCES:
“Award winning online directory for gluten free living launches its first mobile app!” [Press Release] – Journalism.co.uk/Mousetrap Media Ltd (24 June 2015) https://www.journalism.co.uk/press-releases/award-winning-online-directory-for-gluten-free-living-launches-its-first-mobile-app-/s66/a565585/
“The Gluten Free Centre” – The Gluten Free Centre/The Gluten Free Centre Ltd http://theglutenfreecentre.co.uk/
“UK FREEFROM MARKET” – Incredible Bakery Company/incredibleshop http://www.incrediblebakerycompany.co.uk/uk-freefrom-market/
IMAGE CREDITS:
“Award winning online directory for gluten free living launches its first mobile app!” [Press Release] – Journalism.co.uk/Mousetrap Media Ltd (24 June 2015) https://www.journalism.co.uk/press-releases/award-winning-online-directory-for-gluten-free-living-launches-its-first-mobile-app-/s66/a565585/
Getty Images via Zemanta.

 

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