Brighton, UNITED KINGDOM
VIJAY SHAH via journalism.co.uk
If you have ever been curious of the benefits and uses of search engine optimisation (and enjoy nibbling the occasional pizza slice along the way) then a special workshop being held by journalism news site and trainer journalism.co.uk alongside lecturer Adam Tinworth may help give you a taster.
Search engine optimisation (SEO) is the technique of using selected keywords and tags to help make your article, website or blog more visible in search results in places like Google and Bing. While some blogging sites like WordPress provide SEO as standard, for many other providers, you are left on your own to figure out how to maximise your presence on search results and get a foot in on that coveted first page.
The vast majority of traffic to news sites and blogs still arrives via search engines, therefore maintaining good knowledge of the principles of SEO is extremely important for anyone with an online presence, whether writing news or running a business.
Google is by far the most popular vehicle for searches and has recently undergone some mammoth changes, with the Panda, Penguin and Hummingbird updates shifting the search landscape beyond recognition. This has meant journalists and other having to adapt and move with the shift. The SEO knowledge of years gone by is now actually harmful to websites’ position in search results as Google now places emphasis on ‘high quality’ content and fresh information rather than simply keywords, to close the door on keyword spammers and link farms. Sadly many web publishers are still stuck behind in the times, suing models from 2008 that are doing them more harm than good.
To combat this problem, journalism.co.uk have launched a intensive and informative three-hour course at their offices in Brighton, where lecturer and visiting City University Journalism department professor Adam Tinworth will explain and guide attendees through the current principles of SEO, as well as techniques on improving the SEO value of already published content and sites. Prof. Tinworth has experience in digital journalism, blogging, training and publishing strategy. He has worked as a journalist for 20 years, and now as a consultant, has worked with several big names in media, including the Financial Times and the Telegraph, as well as smaller publishers and businesses. He has also been a blogger for a decade, writing at One Man & His Blog.
The workshop is ideal for media professionals such as employed journalists, freelancers, media students and others working in PR, marketing and communications. It will be held in an informal way in a relaxed setting. You will get free complimentary pizza as well as tea and coffee to keep your mind sharp, as well as opportunities to meet fellow professionals.
What will the course cover?
- How to write for search
- How to write great SEO headlines (that aren’t dull)
- How to identify, analyse and use keywords – without overusing them
- How to help search engines understand the meaning of your page
- The role of linking in good SEO
- Mistakes to avoid
- How to keep up with SEO changes
Tutor(s): Adam Tinworth
Starts: 18:00 1 February 2016
Finishes: 21:00 1 February 2016
Location: Shaftesbury Court, 95 Ditchling Road, Brighton BN1 4ST
Price: £80 (inc. VAT)
You can book a place on the journalism.co.uk Brighton SEO workshop by visiting the third article in the ‘Sources’ below and clicking the small dark pink button marked ‘Book Now’ when you reach the journalism.co.uk site.
HEM Journalism Portal, Half-Eaten Mind, Twitter, Twitter Inc. https://twitter.com/halfeatenmind/lists/hem-journalism-portal
Journalism.co.uk, Twitter, Twitter Inc. https://twitter.com/journalismnews
“SEO essentials” – journalism.co.uk – Courses/Mousetrap Media Ltd https://www.journalism.co.uk/vocational-skills-study/seo-essentials/s43/a562965/?utm_content=bufferceaa6&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
Adam Tinworth, Twitter, Twitter Inc. https://twitter.com/adders
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