PAPERLESS POST: HEMNA reviews the Christmas e-cards you can personalise

Christmas draws ever closer with a mere weekend separating us from roasts and festive puddings, mulled wine and heartily sung carols. It is also prime card-giving season, with 668.9 million Christmas cards sold in the UK (2008) and an astonishing 1.9 billion cards sent in the United States over the festive period (2005).

If like a lot of people, you are pressed for time, the idea of buying several dozen packs of paper cards, envelopes and stamps and having to individually write out each one probably is a difficult thing to move up on your to-do list. You know you have to, but those end-of-year work reports will not get finished up by Santa’s elves, no matter how good a girl or boy you’ve been!

But fear not, you won’t be magically transformed into the greetings card Grinch of Yuletide 2018 if you decide to call upon the services of Paperless Post. Headquartered in New York, Paperless Post is a remarkable, fun and innovative site offering a wide choice of impeccably designed e-cards, invites and even animated flyers, with contemporary designs brimming with flair, festive vibes and colour.

 

In the run-up to Christmas, Paperless Post has launched a range of festive cards and invites to send to your loved ones for Christmas greetings, parties and New Year’s Day celebrations. In collaboration with Paperless Post, HEM News Agency will put one of their personalised Christmas cards on a review road test.

As part of their festive promotions, the online stationery firm is offering customers the chance to spread joy instantly with their online holiday cards that are simple to send and delightful to receive. You can adapt your card’s design, track its delivery to the recipient and upload photographs of your choice, perfect if you like to make themed family greetings cards or at least want something a bit more memorable than a generic glittery robin on the front.

Under the “Holiday, Christmas, and New Year cards” section on the Paperless Post site alone there are a whopping 851 designs alone to choose from, which is far more than you can find in all but the most specialised physical paper card stores. I decided to go with the square format ‘Yule Blooms Christmas’ design as it is festive and professional in appearance in equal measure.

Although the display card is offered in ‘tall’ format’, I found you can choose from six different formats, or ‘design variations’ so if you prefer a particular card size, that option is sorted for you. Choice is a good thing, we must embrace it! Enter your log-in details if you are already signed up at Paperless Post, or alternatively log in with your Facebook or Google account and you can begin customising right away.

 

Firstly you need to choose your ‘backdrop’, which is the background your card will be displayed on. There is one free option, or for the small fee of one ‘coin’ (Paperless Post’s online currency) you can choose from several more. I went for the ‘Pure White –  Holiday’ backdrop with its alluring white snow field and pine needles and holly berries scattered above the top. Très festive, no?. Very easy to do, and just one click is needed.

Hit the Next arrow and the next customisable option is the card’s text. This is where you can really make your card’s message speak from the heart. Here you can change the text size, alignment, typeface, colours and much more, and the sliders make it easier for the less typographically inclined. Using the ‘Colors’ option, which presents their colour options in handy little spots showing the exact hue, I was able to customise the text colours to match HEM News Agency’s blog branding. In the middle of the card is a blank space with patterning reminiscent of the backs of Kodak printed photos we had in our millennial childhood family albums. Just click on that, and the photo editing suite pops up on the left-hand side menu. Here you can upload your photo or choose a pre-uploaded one. I picked the HEMNA logo stored on my laptop.

Following from that, the next option is the Envelope Liner, where you can choose the pattern for the inside of the envelope. While the presented liner choices were not really suitable for a Christmas-themed card, you can use the search box to find some that are. To match the Backdrop I chose earlier, I picked ‘A Christmas Kennel’, which despite its name does not feature dogs, or indeed kennels. Instead experience the natural warmth of holly berries and leaves, which really says ‘Merry Christmas’.

You can then change the envelope’s front with a pretend postage stamp and adapt the text where you address the recipient. However you cannot change the wording at this point, just the typeface and colour. Then it’s on to the reply card, where as with the envelope you can choose the background design. Strangely, I could not find any festive themed designs so had to make do with something more ‘around-the-year’. 

Once you have finished your custom card, the site takes you to the delivery suite where you can enter your recipients’ email addresses. If you are sending the cards out to a whole bunch of friends or family, or to customers as part of business marketing promotions for the Christmas period, you can upload email lists or address books to save yourself the time of manually entering everything. After sending, you can see if the recipient has collected their card and receive messages sent in response.

 

My verdict: It was a painless and easy process to create and send your own greetings card. The steps were clearly set out and in a logical order, with tonnes of design choice and options for customising, without being too technical, long-winded or complicated. There could have been more Christmas options for designs though in my opinion. The whole process took less than ten minutes from start to finish (I was writing this article at the same time) and there was no crashing, bugs or other errors during the design process. One thing I really appreciate is the attention to detail that Paperless Post weaves into every part of the design step, and the realism you get from the designs themselves. It is almost an oddly satisfying feeling when you open the email and watch the card glide seamlessly out of the pristine envelope and reveal itself. The designs are eye-catching and brilliant to behold. This is my second time reviewing Paperless and they don’t disappoint!

Choose your Christmas card adventure at paperlesspost.com

 

DISCLAIMER: The article was a sponsored post in collaboration with the online cards and stationery site Paperless Post, of which the author was compensated.

 

 

IMAGE CREDITS:

Paperless Post.

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