LOCATION, LOCATION, LOCATION: Japan is giving away unwanted houses

Tokyo – VIJAY SHAH via LUCY DAYMAN and Culture Trip

While finding a home at even an average price is next to impossible in the big cities of much of the developed world (London, New York etc., I’m looking at you), Japan is making things a least a little bit easier for aspiring homeowners. Over there in the Far East, they are practically giving away abandoned houses for free, according to travel and culture site Culture Trip.

Some towns in Japan have started doling out residences for free, and in the very nature of town-hall bureaucracy, have divided the types of homes they are distributing into two categories.

 

The first category covers vacant homes, or akiya in Japanese. These are houses that have been abandoned, left vacant and are usually in dilapidated condition. Currently on the islands there are over eight million properties nationwide being abandoned to the elements, with concentrations of akiya predominant in large cities like Tokyo, according to a 2013 government report. About a quarter still have owner-landlords who do not bother to sell up or maintain their properties. Due to culture and superstitions, many of these properties have been left unwanted due to suicides, murders and other deaths occurring in them, which puts off local househunters uncomfortable with the lingering presence of an unfortunate soul’s passing. Demographics also play a part in the glut of unwanted homes Japan is facing, with the expensive cost of living putting off young families from moving away from their parents or rented accommodation and also Japan’s rapidly ageing population.

Unable to sell to locals, many town councils are now forced to give akiya away for free to stop them attracting drug addicts, squatters and wild animals, and to hold back urban decay. Some towns have started offering subsidies to attract potential homeowners. They now also offer online ‘akiya banks’, a sort of Gumtree for busted-up housing, with prices started from zero yen (yes that’s 0円! – bargain!!).

The second category of Japanese housing ‘on the house’ (well, technically heavily subsidised, but still very cheap) is found exclusively in the town of Okutama, on Tokyo’s western fringes. Okutama has unveiled a cheap rent to own housing scheme geared towards young families priced out of the Tokyo metropolitan market. For a monthly rent of 50,000 yen (£345), families can rent a whole house, which will pass to their ownership after a period of 22 years. There is no need to take out a mortgage or pricey housing loans, and the daily commute to Tokyo is only 1 hour and forty-five minutes (one-way). The Okutama houses are all brand-new, well-built and fully fitted, but you must be under the age of 43 and have junior school-age children.

If you do have money to splash, then fear not, you can buy an entire island off the coast of the Mie Prefecture, near Osaka, for less than the cost of an average 1-2 bedroom home in London. Now to learn Japanese, develop a taste for sushi and wave sayonara to your local overheated housing market!

SOURCES:

Sherrie Bachell/Facebook.

“Japan is Giving Away Abandoned Homes for Free” – Lucy Dayman, culture trip/The Culture Trip Ltd (8 November 2018) https://theculturetrip.com/asia/japan/articles/japan-is-giving-away-abandoned-homes-for-free/?utm_source=facebook&utm_medium=social&utm_campaign=link_japanhomes&fbclid=IwAR3t9mf53U8TQHNsly6w5rPVXUa2oG2Wvl_xg3oOAledtuNURT34SzI_Udo

IMAGE CREDIT:

“Japanese architecture” – Wikipedia, Wikimedia Foundation, Inc. https://en.wikipedia.org/wiki/Japanese_architecture

 

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BLOGLOVIN’: HEM News Agency joins bloggers’ network

 

HEM News Agency is now an official member of the blogging networking site Bloglovin’. I signed up quickly last weekend and made my blog’s record there official.

Bloglovin’, established in a Swedish garage in 2007, is a platform that enables bloggers and non-bloggers alike to curate, follow and keep up with their favourite blogs, ranging from the postings of leading organisations such as the BBC (the first blog HEMNA has followed) through to small mummy blogs and personal online diaries. The site now has more than 16 million people signed up and has reached such heights that it is said to host its own blogging awards ceremony annually in New York.

Under its previous incarnation as ‘Half-Eaten Mind’, HEMNA has signed up with a select handful of blog platforms over the years, such as Blogarama and the now closed Technorati, but the returns from those websites were quite poor. I joined Bloglovin’ to give the blog more exposure and attract new followers, as well as give existing ones a new way to keep track of our news and other posts.

If you are a member of Bloglovin’ and wish to follow us there, please take a look at our official Bloglovin’ page: bloglovin.com/blogs/hem-news-agency-11295563/

You can show your appreciation of our posts by clicking the little white and blue heart button to give some love, and use the other buttons to share our articles via Pinterest, Facebook, Twitter and email. There is also the option of saving articles for future reference at a time that suits you.

Follow my blog with Bloglovin

 

ADDITIONAL SOURCE:

“Bloglovin'” – Wikipedia/Wikimedia Foundation, Inc. https://en.wikipedia.org/wiki/Bloglovin’

IMAGE CREDITS:

Vijay Shah/Canva.

 

SULLEE J: New Music Submission – All I Know ft. Marka

Acclaimed Baltimore, US, rapper and lyrical master Sullee J has released a brand new single this past week, as the prolific artiste continues his rise to the forefront of modern East Coast rap. He released his latest track, “All I Know” featuring fellow rapper Marka on the 5th November. The song was produced by Anno Domini Beats.

All I Know speaks on the various scenarios which occurred on the come up of Sullee J, a story shared with many others of his genre. There is a distinctively retro feel both in the official video of the song plus the Eighties style hooks of the track’s beat. While lyrics flash up on the screen of an old TV set like we all had in our parents’ living room as children, Sullee J rhymes emphatically about the struggles, dealing with the haters, fake associates and hypocrites, while reaching for the top. Especially, it is a lesson for everyone not to let the two-faced bring them down and to chart their own success, and to understand who their true friends and supports are.

In the near future, Sullee J plans to release his new album, Spear, by the end of the year.

All I Know is available for free downloads and viewing via his YouTube channel, xxsulleexx, and through SoundCloud.

Youtube Video Link: https://youtu.be/h5J5bw0BF28

 

 

 

 

SOURCE:

Team Justice/Sullee J.

 

CALLING ALL COLLABORATORS: HEM News Agency launches new media packs today

Ilford – VIJAY SHAH

In this exclusive report, Ilford-based news blog and website HEM News Agency has announced it will launch its first ever media packs today to help promote the blog to public relations professionals and companies looking to reach out to new audiences.

Media packs, also known as ‘media kits’, are promotional documents traditionally used in the printed and online media industries to attract advertisers to work with the publications. In an increasingly online world where many bloggers have become influencers, guiding their readers’ tastes in everything from fashion to parenting, brands are waking up to the potential of working with bloggers to advertise and promote. 

 

In fact the past five years has seen an explosion in both brand-blogging partnerships and bloggers producing their own media packs to bring in advertising revenue. Both of these factors have gone hand-in-hand with the emergence of blogging as an activity that can bring in money. Many well-established blogging personalities have sung the praises of the media pack, providing handy advice, tips and even ready-made templates to guide their peers in what was once something solely associated with the ‘mainstream media’.

A media pack is essentially a blog’s CV (resumé) which will often display short bios of the site and its blogger, as well as statistics such as reader demographics, pageviews and traffic figures drawn in via systems such as Google Analytics. They are made available to brands or their PR representatives who are looking for blogs targeted at particular audiences, for example dog owners might be sought out by a company that markets canine toys and chews.

HEM News Agency has had several successful tie-ins producing reviews and promotional features for a variety of companies across the globe. In 2018 alone, the blog has teamed up with the New Yorker online invitation firm Paperless Post, London-based cycling safety equipment startup CYCL, and just this month, an email management service, Campaign Monitor. The blog’s owner/editor/writer, Vijay Shah, had recently decided to develop promotional tools to distribute to current and future partners to help present a professional, business side to the blog. While the blog is mainly focused on disseminating news without commercial consideration, it also produces feature posts, which provide good opportunities for interested brands.

The media packs released today were designed in-house with online designing software and are branded with the blog’s name and livery. There are two versions, a short one-page document which summarises the blog and its achievements, and a longer multi-page version which explores the blog deeper from a commercial angle. The packs will be made available in PDF format as downloads via a dedicated page on HEM News Agency’s site.

The new packs can be downloaded from the Media Pack tab in the menu just above the header of the blog.

IMAGE CREDIT:

“A4 papers” – Tech&All, Vijay Shah and HEM News Agency, Smartmockups (28 October 2018) https://smartmockups.com/mockup/print_tech_4

 

CAMPAIGN MONITOR AND THE EMAIL MARKETER: 10 Email Marketing Do’s and Don’ts

VIJAY SHAH

Today’s special feature is brought to you in collaboration with Campaign Monitor, a global niche agency offering email marketing services to over 250,000 businesses including big names like HuffPost, UNICEF and Zumba. They specialise in building memorable and fun email campaigns to promote company products and engage and retain customer bases. This year alone, Campaign Monitor’s customers have sent over four million emails with the help of the company’s customisable services.

As email marketing becomes more nuanced and creative, marketers looking to build their organisation’s revenue know that they have to master the science behind successful campaigns. It takes just seconds for a potential customer to read an email in an inbox heaving with missives, and milliseconds to press delete. So an email that makes that customer stop and click the link has to make an impact. While you can now generate emails with all kinds of eye-catching headlines, banners and cool graphics, including embedded videos and GIFs, for a superlative visual and technological experience, behind the ‘bells and whistles’ you have got to take care of the basics. Today’s customer wants to be valued and understood by the companies they interface with, with dedicated and personalised experiences, and email marketing is the perfect opportunity to show them they matter.

As any marketer worth their salt can tell you, email market campaigns have long been a proven method of driving forward results and increasing company revenues. Sending out emails themselves is easy-peasy, but the groundwork to set up the foundations of a successful campaign is where the real hustle begins.

Alongside Campaign Monitor, we bring you a handy infographic covering the top 10 dos and don’ts of putting together a great email campaign, with that all-important need for customer engagement and retention. Print it out, frame it and mount it on your office wall, because it has all the secrets you need to know to make your campaign deliver after you hit the Send key.

10 Email Marketing Do’s and Don’ts - Infographic by Campaign Monitor

Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor

DISCLAIMER: This was a paid piece written as a commission on behalf of Campaign Monitor.

campaignmonitor.com

SOURCES/IMAGE CREDIT:

Helen Chuchak/Anagram Interactive.

“Infographics – 10 Email Marketing Do’s and Don’ts” – Campaign Monitor https://www.campaignmonitor.com/resources/infographics/10-email-marketing-dos-and-donts/

“Three products. One family.” – Campaign Monitor https://www.campaignmonitor.com/company/

CUBIC CROSS CODE: Iceland’s 3D zebra crossing

Ísafjörður – VIJAY SHAH via Bored Panda

The first zebra crossings appeared on the streets of the United Kingdom in 1949, where they were introduced on a trial basis at 1,000 different locations. Originally, they were anything but zebra-like, being kitted out in blue and yellow alternating stripes, before the current standard was adopted a couple of years later.

 

These days, in much of the world, zebra crossings are an important feature in both road safety and pedestrian locomotion, but have always stuck out as rather mundane. A line of black and white stripes is not much of a crowd pleaser when you look at it. The only time zebra crossings became famous was the Abbey Lane crossing in London, which was immortalised on the front cover of the ‘Abbey Road’ album released by The Beatles in 1969. That humble north London road feature was catapulted to fame, much like the band themselves, and is still a tourist attraction.

That is until today. In 2017 a small Icelandic town decided to install a zebra crossing, mainly to keep the brakes on speeding drivers passing through the area. Ísafjörður, a fishing community in the north-west of the island, however was not interested in the bog-standard black-and-white flat road markings zebras normally use. Being Scandinavians and talented at combining function and design, the town council instead opted to create a roadside optical illusion, as beautiful as it is functional.

They painted a line of 3D stripes across the road, and using shadows, the painted stripes resemble solid rectangular white blocks that look like they are floating above the ground. This exciting development in road safety is not just aesthetically pleasing. It also gives pedestrians the feeling of floating on air as they cross the street and drivers are so entranced by the floating stripes they have to slow down to take the peculiar sight in. It is a win-win for everyone.

The 3D crossing was designed as an art installation by street painting company Vegmálun GÍH, who were requested for assistance by Icelandic environmental commissioner Ralf Trylla. Trylla drew inspiration from similar road crossings in New Delhi, India, produced by the city’s New Delhi Municipal Council, albeit with yellow ‘blocks’. The Delhiite crossings proved so successful that the council there plans to paint forty more of them. Similar crossings have also been installed in China and the Republic of Ireland.

You can see specially commissioned photographs of the Iceland 3D zebra crossing by Ágúst G. Atlason of Gústi Productions in the article by Bored Panda, which originally covered this feature, in the Sources section below. You can also see the crossing in action with the mini-documentary featured with this article.

SOURCES:

Mihaela Croitoru/Facebook

“Town in Iceland Paints 3D Zebra Crosswalk To Slow Down Speeding Cars” – Stella, boredpanda (Bored Panda) https://www.boredpanda.com/3d-pedestrian-crossing-island/?utm_source=&utm_medium=referral&utm_campaign=organic

VIDEO CREDIT:

“Town in Iceland Paints 3D Zebra Crosswalk To Slow Down Speeding Cars” –
Odomihoc Irepo/What’s Up?, YouTube GB (27 October 2017) https://www.youtube.com/watch?v=M6st0j_gl-o

SULLEE J: Inception II

Globally acclaimed artist Sullee J, from the U.S. city of Baltimore, has released a new single and music video this past week. Titled ‘Inception II’, the artist’s latest release takes listeners back to Sullee’s characteristic flow and signature lyricism. There is a strong message about doing good in life and fighting against the bad, about the struggle and making it through.

The video and music were produced by Jurrivh x Syndrome, with direction by Get Fresh Studios and visuals by Get Fresh Visuals. Mixing and mastering was done by Michael Seger and the single and video was released by Global Faction on YouTube on the 14th September.

” Step into the spotlight with Sullee J’s reflective video. Destined for greatness, the Pakistani rapper walks us through from the booth to outdoor settings before walking into the light. Final stop. “

 

 

officialsulleej.com

 

SOURCES:

Sullee J Management & GlobalFaction/YouTube

WINGLIGHTS360 ON KICKSTARTER: Funding a new revolution in cycling safety

London – VIJAY SHAH

If you are a cyclist, or just happen to know someone who lives and breathes hi-viz, Lycra, and the wind through their hair while getting about on pedals and two wheels, you will know that cycling is a fun, adventurous and healthy sport. But like any sport, cycling comes with risks, and especially for urban cyclists, the roads of our cities are hazardous places where dangers can be unexpected.

 

On any road network, junctions pose the most danger for cyclists. According to the UK’s Royal Society for the Prevention of Accidents (RoSPA), 75% of the 19,000 bicycle accidents a year in the country happen at junctions, where cyclists are forced to contend with often heavy traffic flows, large vehicles and blind spots. Many of these accidents are caused by drivers not spotting cyclists or being unaware of a cyclist making a turn at a crossroads. Today, a quarter of accidents involving cars and cycles are caused by drivers’ failure to judge cyclists’ paths, especially at night, where hand signals by cyclists may not be noticed by drivers. It is this type of statistic that has also discouraged many from taking up daily cycling. Whilst the number of commuters has increased by 144% over the last decade, 68% of non-cyclists still believe it is too dangerous to cycle on the roads, making cycle safety a key issue now more than ever.

Unlike cars, bikes have no way of indicating changes in direction, but a freshly minted technology startup dedicated to producing innovative cycling safety equipment has a solution to help reduce the large numbers of cycling injuries and deaths on Britain’s roads.

CYCL, a London-based cycling technology startup managed by co-founder and chief technology officer, Agostino Stilli, launched a revolutionary new product, WingLights, in 2015, with help from public donations raised via Kickstarter crowdfunding. This simple, yet ingenious, technology involves LED devices attached to the cyclist’s bicycle handlebars, which behave like the turn signals on motor vehicles. Designed to be lightweight, waterproof, shockproof and robust for outdoors use, the product was featured on the BBC programme ‘Dragons’ Den’ in 2017, where it was backed by dragon Nick Jenkins. The gadget was publicised on WIRED, Business Insider and Forbes, and was adopted as the ‘Future of Transport’ by the UK Government.

WingLights began to light the way for cycling safety innovation and in the three years since they were launched, CYCL has fitted 50,000 devices to bikes, including the entire delivery fleet at the British arm of  the takeaway restaurant chain Domino’s Pizza.

Three years after its launch, CYCL has returned to Kickstarter to raise money for the latest iteration of WingLights, inspired by the feedback left by the gadget’s users and the original project’s supporters from Kickstarter. One story in particular stuck out. A cyclist going for a coastal ride in Dorset lost both her front and back lights and retained visibility on her route only by tapping WingLights repeatedly for hours before getting home safely (the original WingLights switch off automatically after 45 seconds). There was a clear need for a steady light mode to provide constant visibility.

 

CYCL’s design team went back to the drawing board, developing an enhanced version of the WingLights with permanent white/red side light functions. They also added an improved utility function where all the cyclist needs to do is snap the gadget on the ends of the bike’s handlebars and switch on: one tap for flashing indicators, and a continuous hold for steady side lights.
The new version, WingLights360, also comes packed with a helpful selection of new key features to help keep cyclists safe. Constructed from CNC aluminium for strength and lack of bulk, the devices are attached to the handlebars using magnets, and when not in use, can be tucked away on the person as a handy keyring. Perfect for the commute, they are now USB rechargeable, with a 3 hours battery operation interval and can be charged in under 30 minutes. The product has already become hot property before its impending launch with Forbes magazine naming WingLights360 their Forbes’ Top Cycling Gadget for 2018.

CYCL is one of a breed of startups catering to previously unexplored and poorly catered-for technological markets and is highly passionate about improving cyclists’ safety on the roads. The firm’s co-founder, Luca, said: “We have created a product based on the concept that motor vehicles have white and red side lights. We wanted to recreate this for the bicycle market, to ensure cyclists’ positioning and intentions are clear to other road users”.

CYCL officially launched the WingLights360 fundraiser to the general public this past Tuesday (11 September 2018). You can donate to the fund at this Kickstarter page. Send enquiries to info@cycl.bike .

cycl.bike

 

SOURCES:

Agostino Stilli/CYCL.

“Compatibility” – CYCL/Indive ltd https://cycl.bike/compatibility/

IMAGE CREDITS:

CYCL

 

MEGALODON: An ancient shark of mega proportions

VIJAY SHAH and SUNNY ATWAL

Every year around six people are killed by sharks and dozens more injured, often seriously. Feared for their aggression, speed, size and taste for human flesh, the shark has been the stuff of legends for thousands of years and more recently, have been the subject of Hollywood blockbusters. Forty years ago, cinemagoers queued up for popcorn, ready to be terrified by the protagonist of the Jaws films, a bloodthirsty great white who snacked on sunseekers visiting the beach of sleepy little Amity Island. 

On the 10th of August, 2018, a new movie resurrecting the familiar ‘shark-meets-human, shark-eats-human’ narrative and starring action hero Jason Statham and Chinese actor Bingbing Li, introduced us to a shark that very much made the dreaded great white immortalised in Steven Spielberg’s Jaws series, look like a piddling fairground goldfish in comparison. Swim forward the Megalodon, full name Carcharocles megalodon, but you can call it ‘Meg’.

 

Megalodon was the streamlined bone-crunching stuff of water-borne nightmares. From around 23 to two million years ago, these colossal fish were the apex predators of their day, dominating the world’s temperate and tropical seas, and were capable of literally biting whales and dolphins in half. Flipper’s arch nemesis on steroids.

Scientists believed that the Meg could reach a maximum of 18 metres (59 feet) in length from heavily-armed snout to the tip of its tail. The largest great white shark observed in our time was 6.1 metres (20 feet), half the size of the largest estimated Megalodon adults. Meg’s huge proportions meant it was at the top of the food chain millions of years ago, and it proved its role as ruler of the seas by chomping its way through other large underwater creatures such as prehistoric whales, giant sea turtles and seals. It may have also dined on other sharks as well. A human would have been a service station sandwich in comparison. It has been estimated that an adult Meg would have needed to eat a tonne of flesh a day just to stay alive.

No-one was around back then to have met Meg (and survived to tell the tale), but many believe the shark was a more robust and muscular version of today’s great whites, but with teeth five or six times bigger. Thousands of the Meg’s fossil teeth have been found nowadays measuring up to 180 mm (7.1 inches) diagonally. Meg, just like modern-day cousins, would have had hundreds of these saw-like teeth in its jaws, lined up in rows, which combined with the brute force of its mouth, meant the shark always won every fight it got into. Meg must have been a treat at the dentist’s too when it was asked to say ‘Aaah!’ for its checkup. Its jaw dimensions were 2.7 by 3.4 metres wide, meaning Meg could swallow two adult humans side by side, and still have room for dessert. In fact, Meg has been said to have been the most powerful predator that has ever existed, and had the dinosaurs got around at the same time,  the shark would have owned T-Rex and company like a bunch of soggy dinosaur-shaped breaded turkey pieces.

 

Megalodon’s modus operandi for getting dinner on the table involved attacking prey side on, using its strong jaws to literally sink its teeth into the prey’s heart and lungs, inflicting maximum fatal damage to vital organs. Medium-sized prey would usually rammed with great force, causing severe trauma, with the Meg then chomping through bone and flesh, as evidenced from bite marks etched into the bones of whales found by marine archaeologists. Larger whales were a particular target for when Meg decided to go full hangry meets sadistic. The shark was said to have immobilised such whales by severing their fins from their bodies or by simply ripping them apart. Once the whale was suitably disabled, the Meg would then sit down for supper.

Environmental changes, mainly in prey availability and sea temperatures, as well as increased competition from newer species of sharks, contributed to the eventual demise of the Meg. Some people have claimed that the super shark still persists to this day, hanging out in deep seas and trenches, with several YouTube videos claiming to show sightings of the prehistoric monster. However most scientists are in agreement that the Megalodon is definitely history, pointing out that due its preference for warmer seas, a surviving Meg would have been a very obvious one. That said though, other species of fish, such as its cousin the megamouth shark and also the coelacanth fish, were long considered to be extinct, but have managed to survive undetected for millions of years until recently. In 1918, an Australian naturalist, David Stead, wrote of an incident where a group of experienced and fearless fishermen in his country were terrorised by a white-coloured shark of between 35-90 metres in length which attacked their boats, trashed their fishing equipment and stole their catches. Despite spending many years on the high seas, the fishermen’s encounter with this mystery shark left them scared to continue working. While extremely unlikely, perhaps there could well be an undiscovered group of bloodthirsty Megs out there, far from human eyes, eating whale sushi undisturbed.

SOURCES:

“Megalodon” – Wikipedia/Wikimedia Foundation, Inc. https://en.wikipedia.org/wiki/Megalodon

“Megalodon: the truth about the largest shark that ever lived” – Josh Davis, Natural History Museum (6 August 2018) http://www.nhm.ac.uk/discover/megalodon–the-truth-about-the-largest-shark-that-ever-lived.html

“10 Killer Megalodon Shark Facts” – FossilEra https://www.fossilera.com/pages/megalodon

“Megalodon Sightings: Is the Megalodon Shark Still Alive?” – cryptid, Exemplore (19 August 2018) https://exemplore.com/cryptids/Is-the-Megalodon-Shark-Still-Alive

IMAGE CREDITS:

“File:VMNH megalodon.jpg” – Karen Carr via LeGenD, Wikimedia Commons (12 May 2010) https://commons.wikimedia.org/wiki/File:VMNH_megalodon.jpg

“File:Carcharodon megalodon SI.jpg” – Mary Parrish, Smithsonian, National Museum of Natural History via Materialscientist, Wikipedia (8 March 2017) https://en.m.wikipedia.org/wiki/File:Carcharodon_megalodon_SI.jpg

LUIGI: Has the green brother of Super Mario been killed off?

Tokyo – VIJAY SHAH via WIL JONES and Joe

Super Mario, the games franchise featuring an Italian plumber who rides dinosaurs and has a penchant for golden rings, has been an icon of the video games circuit since its explosion in popularity. As anyone who has played the games knows, Mario has a taller, greener brother named Luigi. While not as regarded as his shorter sibling, Luigi is the quintessential sidekick, always supporting his brother in his endless quests to liberate royalty from towers guarded by baddies.

But, according to online magazine Joe, Luigi has now passed away. Killed off by his creators, Nintendo, Luigi shuffled off his mortal Kart only yesterday, reports Joe, and fans have reacted in protest and faux mourning.

 

The late Luigi, known only by his first name, made his debut in the very first Mario Bros arcade game in 1983. He soon became a fixture in further versions of the series, popping up in Super Mario Bros, Mario KartSmash Brothers, Mario Tennis and Mario Party. While at first Luigi was kept firmly in the pillion seat, he got his first lead act in Luigi’s Mansion, released on the now-archaic Dreamcube, back in 2001. He also made the leap from computer screen to the silver screen when he appeared in the Super Mario Bros movie, earlier in 1993.

Word first got out that Luigi was, as they say in Italian “la storia” (history) was when Nintendo organised an event to mark the launch of Super Smash Bros Ultimate on the new Nintendo Switch console. In the trailer accompanying the event, Luigi’s demise is actually shown. The unfortunate plumber has an encounter with the Grim Reaper, who literally scares him to death while he appears to be trapped in some kind of prison cell. Luigi’s ‘soul’ is seen departing his body.

As fans on Twitter mourned his death, things have started to be a bit less straightforward it seems. Nintendo UK Versus claimed on the social network that “Luigi is okay”, but did not give any further details. Could it be that Luigi managed to escape the clutches of the Grim One? As we all know, the entertainment industry have a habit of ‘killing’ off their characters only to resurrect them by some twist of the tale. The mystery continues.

Luigi is ‘survived’ (maybe) by his partner Daisy, brother Mario, his alleged son Baby Luigi, and his evil alter-ego Waluigi.

SOURCES:

Ali Hassan Besher/Facebook.

“Nintendo has ‘killed’ Luigi, and it has not gone down well at all” – Wil Jones, Joe (8 August 2018) https://www.joe.co.uk/gaming/nintendo-has-killed-luigi-and-it-has-not-gone-down-well-at-all-193926

IMAGE CREDIT:

“Focus Photo of Super Mario, Luigi, and Yoshi Figurines · Free Stock Photo” – Pixabay via Pexels https://www.pexels.com/photo/focus-photo-of-super-mario-luigi-and-yoshi-figurines-163036/