CAMPAIGN MONITOR AND THE EMAIL MARKETER: 10 Email Marketing Do’s and Don’ts

VIJAY SHAH Today’s special feature is brought to you in collaboration with Campaign Monitor, a global niche agency offering email marketing services to over 250,000 businesses including big names like HuffPost, UNICEF and Zumba. They specialise in building memorable and fun email campaigns to promote company products and engage and retain customer bases. This year alone, Campaign Monitor’s customers have sent over four million emails with the help of the company’s customisable services. As email marketing becomes more nuanced and creative, marketers looking to build their organisation’s revenue know that they have to master the science behind successful campaigns. It … Continue reading CAMPAIGN MONITOR AND THE EMAIL MARKETER: 10 Email Marketing Do’s and Don’ts

INTERVIEWING: What to do…and what not to do (Part 2)

Today we bring you the second part of the first article on journalism advice for the fledging reporter. Last Sunday we covered the dos and don’ts of preparing for and carrying out an interview, including the all-important requirements to behave professionally and support the journalistic ethics of impartiality and accuracy. These articles are based largely on notes distributed by a lecturer during newswriting and reporting seminars I attended over ten years ago on my journey into this exciting, fulfilling and noble career path. One of the most enduring memories I have of this lecturer, Mr. Geere, was on one occasion … Continue reading INTERVIEWING: What to do…and what not to do (Part 2)

INTERVIEWING: What to do…and what not to do (Part 1)

Today I bring you the first in a series of articles on newswriting and reporting. These articles tie in with the Half-Eaten Mind’s objective to provide high-quality journalism and writing in general as well as its secondary aim as a means of education. They are based on handouts from a taught module on newswriting and reporting that I studied in late 2003 as part of my university degree in journalism and media studies. I had recently discovered the original handouts and have decided to digitally retype them for your reading pleasure, along with my own further commentary. The handouts were originally produced … Continue reading INTERVIEWING: What to do…and what not to do (Part 1)