SULLEE J: Word to the Wise ft. Gin

This December has proved to be a bumper month for Pakistani-American rapper and musician Sullee J (Sullee Justice) as he unleashes a wave of new songs and collabs before the New Year kicks in. Fresh from the release of R&B flavoured serenade “On Repeat” a week ago, the Baltimore-based artiste has now unveiled his latest song “Word to the Wise” – a grand piece of what the young things of America like to call ‘dope music’.

Word to the Wise is a collaboration that extends across the breadth of hip-hip’s homeland, with the newest voice from the East Coast, Sullee J, bringing in another upcoming star from the West Coast, California’s Gin. Far from the often lethal rivalry between the Coasts that racked the commercial rap scene of the Nineties, here two rising stars of the 2010s scene have come together in musical camaraderie perfectly complimenting each other in their deliverance of a valuable life message we all need to hear. 

Described as a ‘solid track’, that is a treat for the ears with its ‘brilliance and positive vibes’, the new single is all about pushing aside the negatives and rising to the sky. There are wise words aplenty and self-belief is something that is at the heart of this track’s lyrics. One of the main messages to take away from this positive ode to life is not to let negative people clip your wings and hold you back from your full potential.

Word to the Wise was released as a teaser for Sullee J’s upcoming Spiritual Bars Album and is also been made available for public viewing on YouTube on Gin’s channel The Real Gin. Check out this dope track on the video below.

 

SOURCE:

Team Justice/Sullee J.

VIDEO CREDIT:

“Gin – Word To The Wise feat. Sullee J” – The Real Gin, YouTube (12 December 2018) https://www.youtube.com/watch?v=DzaP56Pag_g

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SULLEE J: On Repeat ft. Thir13een Beatz

US rapper and lyrical mastermind Sullee J has released another fresh track this month in the form of “On Repeat”. On the 12th of December, the artist formally announced the release of the single, which features the contribution of singer/producer/songwriter, Warren ‘Thir13een Beatz’ Young, with production by TundraBeats.

On Repeat starts off with a soft guitar riff, and settles you in with a slow-dance tempo reminiscent of the very best R&B that graced our ears in the Nineties and Noughties. The lyrics talks about trying to make changes but life seems to be always on repeat. Watch out for Sullee J with his unmistakable voice and deep lyrics on bringing about that change in a relationship, when love turns bad but is still addictive yet. Definitely one for your Christmas listening playlist.

The single has been released for viewing, listening and download on YouTube and Spotify.

 

 

 

SOURCES:

Team Justice.

PAPERLESS POST: HEMNA reviews the Christmas e-cards you can personalise

Christmas draws ever closer with a mere weekend separating us from roasts and festive puddings, mulled wine and heartily sung carols. It is also prime card-giving season, with 668.9 million Christmas cards sold in the UK (2008) and an astonishing 1.9 billion cards sent in the United States over the festive period (2005).

If like a lot of people, you are pressed for time, the idea of buying several dozen packs of paper cards, envelopes and stamps and having to individually write out each one probably is a difficult thing to move up on your to-do list. You know you have to, but those end-of-year work reports will not get finished up by Santa’s elves, no matter how good a girl or boy you’ve been!

But fear not, you won’t be magically transformed into the greetings card Grinch of Yuletide 2018 if you decide to call upon the services of Paperless Post. Headquartered in New York, Paperless Post is a remarkable, fun and innovative site offering a wide choice of impeccably designed e-cards, invites and even animated flyers, with contemporary designs brimming with flair, festive vibes and colour.

 

In the run-up to Christmas, Paperless Post has launched a range of festive cards and invites to send to your loved ones for Christmas greetings, parties and New Year’s Day celebrations. In collaboration with Paperless Post, HEM News Agency will put one of their personalised Christmas cards on a review road test.

As part of their festive promotions, the online stationery firm is offering customers the chance to spread joy instantly with their online holiday cards that are simple to send and delightful to receive. You can adapt your card’s design, track its delivery to the recipient and upload photographs of your choice, perfect if you like to make themed family greetings cards or at least want something a bit more memorable than a generic glittery robin on the front.

Under the “Holiday, Christmas, and New Year cards” section on the Paperless Post site alone there are a whopping 851 designs alone to choose from, which is far more than you can find in all but the most specialised physical paper card stores. I decided to go with the square format ‘Yule Blooms Christmas’ design as it is festive and professional in appearance in equal measure.

Although the display card is offered in ‘tall’ format’, I found you can choose from six different formats, or ‘design variations’ so if you prefer a particular card size, that option is sorted for you. Choice is a good thing, we must embrace it! Enter your log-in details if you are already signed up at Paperless Post, or alternatively log in with your Facebook or Google account and you can begin customising right away.

 

Firstly you need to choose your ‘backdrop’, which is the background your card will be displayed on. There is one free option, or for the small fee of one ‘coin’ (Paperless Post’s online currency) you can choose from several more. I went for the ‘Pure White –  Holiday’ backdrop with its alluring white snow field and pine needles and holly berries scattered above the top. Très festive, no?. Very easy to do, and just one click is needed.

Hit the Next arrow and the next customisable option is the card’s text. This is where you can really make your card’s message speak from the heart. Here you can change the text size, alignment, typeface, colours and much more, and the sliders make it easier for the less typographically inclined. Using the ‘Colors’ option, which presents their colour options in handy little spots showing the exact hue, I was able to customise the text colours to match HEM News Agency’s blog branding. In the middle of the card is a blank space with patterning reminiscent of the backs of Kodak printed photos we had in our millennial childhood family albums. Just click on that, and the photo editing suite pops up on the left-hand side menu. Here you can upload your photo or choose a pre-uploaded one. I picked the HEMNA logo stored on my laptop.

Following from that, the next option is the Envelope Liner, where you can choose the pattern for the inside of the envelope. While the presented liner choices were not really suitable for a Christmas-themed card, you can use the search box to find some that are. To match the Backdrop I chose earlier, I picked ‘A Christmas Kennel’, which despite its name does not feature dogs, or indeed kennels. Instead experience the natural warmth of holly berries and leaves, which really says ‘Merry Christmas’.

You can then change the envelope’s front with a pretend postage stamp and adapt the text where you address the recipient. However you cannot change the wording at this point, just the typeface and colour. Then it’s on to the reply card, where as with the envelope you can choose the background design. Strangely, I could not find any festive themed designs so had to make do with something more ‘around-the-year’. 

Once you have finished your custom card, the site takes you to the delivery suite where you can enter your recipients’ email addresses. If you are sending the cards out to a whole bunch of friends or family, or to customers as part of business marketing promotions for the Christmas period, you can upload email lists or address books to save yourself the time of manually entering everything. After sending, you can see if the recipient has collected their card and receive messages sent in response.

 

My verdict: It was a painless and easy process to create and send your own greetings card. The steps were clearly set out and in a logical order, with tonnes of design choice and options for customising, without being too technical, long-winded or complicated. There could have been more Christmas options for designs though in my opinion. The whole process took less than ten minutes from start to finish (I was writing this article at the same time) and there was no crashing, bugs or other errors during the design process. One thing I really appreciate is the attention to detail that Paperless Post weaves into every part of the design step, and the realism you get from the designs themselves. It is almost an oddly satisfying feeling when you open the email and watch the card glide seamlessly out of the pristine envelope and reveal itself. The designs are eye-catching and brilliant to behold. This is my second time reviewing Paperless and they don’t disappoint!

Choose your Christmas card adventure at paperlesspost.com

 

DISCLAIMER: The article was a sponsored post in collaboration with the online cards and stationery site Paperless Post, of which the author was compensated.

 

 

IMAGE CREDITS:

Paperless Post.

LOW-FI WI-FI?: What could be blocking your internet signal

VIJAY SHAH via TecNovedosos

Having unfettered and uninterrupted access to wireless internet, is for those of use in the developed world, now as essential as having a continuous supply of electricity, gas and other utilities. We increasingly spend much of our lives online, and the things we need to do, such as shopping and filling in government forms are moving online too. So when your wireless signal becomes weak or choppy, the frustration is palpable.

If you happen to have a rubbish signal, with constant disconnections or super-slow download speeds, it could be your provider, but it could be due to your surroundings. Presented below are some of the things in your home or office that might be interfering with the quality of your Wi-Fi. This article is based off a feature published in the Spanish-language site TecNovedosos.

 

Objects that cause the Wi-Fi to drop or fizzle out are often referred to as ‘interference sources’ or ‘wireless barriers’ in the industry. So what are these barriers and how can you solve the low fidelity of your wireless ‘fidelity’ and get back to happy surfing.

Firstly the cause might be a mirror or a metal surface in the locality. Metal has a high interference capacity, according to the technical support guys at top tech firm Apple. Indeed having flat metallic objects in the same room is by far the most drastic means of limiting the strength of your signal. So it’s time to give the full-length mirror the boot. Just don’t break it, unless you are keen on seven years of bad Wi-Fi luck.

Another leading cause of interference is bulletproof or toughened glass. Its thickness and reflective properties act as a means of soaking up and reflecting the radio waves that propel Wi-Fi. Unless you work for a top-secret agency or military complex, bulletproof glass is probably not going to be an issue for you, but for the average user, things like glass tables, desks, or fancy glass ornaments can cause major interference with the Wi-Fi signal, and you should either remove or replace these sort of objects to lessen the interference capabilities they have.

Web connections can also be affected by the presence of other appliances, especially fridges, washing machines and radiators. Their piping, which often contains liquids like water, can act as ‘sponges’ that drown the signals. The impact of white goods is considerably less than glass or metal, but this is something worth considering if you are browsing through IKEA’s latest sales on the laptop while in the kitchen, and the product pictures take forever to load.

While you’re in the kitchen looking for Wi-Fi signal thieves, you can also add your microwave oven, gas/electric oven and even baby monitors and drones to the suspects list. These devices emit electromagnetic waves that can impede the radio waves used by wireless internet. Both types of signal operate at a frequency of around 2.4 Hz, so can cancel each other out. Other suspects include webcams, cordless phones and the telly. Healthy technological competition this ain’t.

You should keep your router as far away from other electrical devices and shiny surfaces as much as possible. Most of the people I know keep their routers in the hallways or passages of their homes.

As the festive season approaches, you will be pleased to know that Christmas lights can also be a problem for the signal. As with microwaves, lights generate their own electromagnetic fields which can play havoc with Wi-Fi connectivity, so don’t go online while decorating the Christmas tree!.

The popular expression goes ‘the walls have ears’, well in the case of bad signal troubleshooting, if you live in a house that has stone, cement or brick walls, then it may be time for you to move out if you want a better signal, which given that most homes are made of these materials might make house-hunting a bit tricky. The thicknesses of modern construction materials can act as a barrier to getting the perfect level of connectivity. The best way to mitigate this is to keep your router on the same floor as where you go online, so if you do most of your internet activities upstairs, the router needs to be upstairs too. If you find your signal is still weak or negligible, try moving and experimenting with different positions and locations for the router. A good recommendation is to place the router in a high location above other objects in the room or passage it is situated in.

SOURCES:

Vijay Shah { विजय }, Twitter, Twitter Inc. https://twitter.com/VShah1984

La Publicación 🇪🇸, Twitter, Twitter Inc. https://twitter.com/LaPublicacion

“Estos son los objetos que más suelen bloquear tu señal de wifi” – TecNovedosos/Grupo Editorial Grandes Medios (15 September 2018) https://www.tecnovedosos.com/objetos-bloquean-senal-de-wifi/

IMAGE CREDIT:

“Wifi, Hotspot, Public, Travel” – mohamed mohamed mahmoud hassan, PublicDomainPictures.net/Bobek Ltd. License: CC0 Public Domain https://www.publicdomainpictures.net/en/view-image.php?image=261335&picture=wifi-hotspot-public-travel

LOCATION, LOCATION, LOCATION: Japan is giving away unwanted houses

Tokyo – VIJAY SHAH via LUCY DAYMAN and Culture Trip

While finding a home at even an average price is next to impossible in the big cities of much of the developed world (London, New York etc., I’m looking at you), Japan is making things a least a little bit easier for aspiring homeowners. Over there in the Far East, they are practically giving away abandoned houses for free, according to travel and culture site Culture Trip.

Some towns in Japan have started doling out residences for free, and in the very nature of town-hall bureaucracy, have divided the types of homes they are distributing into two categories.

 

The first category covers vacant homes, or akiya in Japanese. These are houses that have been abandoned, left vacant and are usually in dilapidated condition. Currently on the islands there are over eight million properties nationwide being abandoned to the elements, with concentrations of akiya predominant in large cities like Tokyo, according to a 2013 government report. About a quarter still have owner-landlords who do not bother to sell up or maintain their properties. Due to culture and superstitions, many of these properties have been left unwanted due to suicides, murders and other deaths occurring in them, which puts off local househunters uncomfortable with the lingering presence of an unfortunate soul’s passing. Demographics also play a part in the glut of unwanted homes Japan is facing, with the expensive cost of living putting off young families from moving away from their parents or rented accommodation and also Japan’s rapidly ageing population.

Unable to sell to locals, many town councils are now forced to give akiya away for free to stop them attracting drug addicts, squatters and wild animals, and to hold back urban decay. Some towns have started offering subsidies to attract potential homeowners. They now also offer online ‘akiya banks’, a sort of Gumtree for busted-up housing, with prices started from zero yen (yes that’s 0円! – bargain!!).

The second category of Japanese housing ‘on the house’ (well, technically heavily subsidised, but still very cheap) is found exclusively in the town of Okutama, on Tokyo’s western fringes. Okutama has unveiled a cheap rent to own housing scheme geared towards young families priced out of the Tokyo metropolitan market. For a monthly rent of 50,000 yen (£345), families can rent a whole house, which will pass to their ownership after a period of 22 years. There is no need to take out a mortgage or pricey housing loans, and the daily commute to Tokyo is only 1 hour and forty-five minutes (one-way). The Okutama houses are all brand-new, well-built and fully fitted, but you must be under the age of 43 and have junior school-age children.

If you do have money to splash, then fear not, you can buy an entire island off the coast of the Mie Prefecture, near Osaka, for less than the cost of an average 1-2 bedroom home in London. Now to learn Japanese, develop a taste for sushi and wave sayonara to your local overheated housing market!

SOURCES:

Sherrie Bachell/Facebook.

“Japan is Giving Away Abandoned Homes for Free” – Lucy Dayman, culture trip/The Culture Trip Ltd (8 November 2018) https://theculturetrip.com/asia/japan/articles/japan-is-giving-away-abandoned-homes-for-free/?utm_source=facebook&utm_medium=social&utm_campaign=link_japanhomes&fbclid=IwAR3t9mf53U8TQHNsly6w5rPVXUa2oG2Wvl_xg3oOAledtuNURT34SzI_Udo

IMAGE CREDIT:

“Japanese architecture” – Wikipedia, Wikimedia Foundation, Inc. https://en.wikipedia.org/wiki/Japanese_architecture

 

CALLING ALL COLLABORATORS: HEM News Agency launches new media packs today

Ilford – VIJAY SHAH

In this exclusive report, Ilford-based news blog and website HEM News Agency has announced it will launch its first ever media packs today to help promote the blog to public relations professionals and companies looking to reach out to new audiences.

Media packs, also known as ‘media kits’, are promotional documents traditionally used in the printed and online media industries to attract advertisers to work with the publications. In an increasingly online world where many bloggers have become influencers, guiding their readers’ tastes in everything from fashion to parenting, brands are waking up to the potential of working with bloggers to advertise and promote. 

 

In fact the past five years has seen an explosion in both brand-blogging partnerships and bloggers producing their own media packs to bring in advertising revenue. Both of these factors have gone hand-in-hand with the emergence of blogging as an activity that can bring in money. Many well-established blogging personalities have sung the praises of the media pack, providing handy advice, tips and even ready-made templates to guide their peers in what was once something solely associated with the ‘mainstream media’.

A media pack is essentially a blog’s CV (resumé) which will often display short bios of the site and its blogger, as well as statistics such as reader demographics, pageviews and traffic figures drawn in via systems such as Google Analytics. They are made available to brands or their PR representatives who are looking for blogs targeted at particular audiences, for example dog owners might be sought out by a company that markets canine toys and chews.

HEM News Agency has had several successful tie-ins producing reviews and promotional features for a variety of companies across the globe. In 2018 alone, the blog has teamed up with the New Yorker online invitation firm Paperless Post, London-based cycling safety equipment startup CYCL, and just this month, an email management service, Campaign Monitor. The blog’s owner/editor/writer, Vijay Shah, had recently decided to develop promotional tools to distribute to current and future partners to help present a professional, business side to the blog. While the blog is mainly focused on disseminating news without commercial consideration, it also produces feature posts, which provide good opportunities for interested brands.

The media packs released today were designed in-house with online designing software and are branded with the blog’s name and livery. There are two versions, a short one-page document which summarises the blog and its achievements, and a longer multi-page version which explores the blog deeper from a commercial angle. The packs will be made available in PDF format as downloads via a dedicated page on HEM News Agency’s site.

The new packs can be downloaded from the Media Pack tab in the menu just above the header of the blog.

IMAGE CREDIT:

“A4 papers” – Tech&All, Vijay Shah and HEM News Agency, Smartmockups (28 October 2018) https://smartmockups.com/mockup/print_tech_4

 

CAMPAIGN MONITOR AND THE EMAIL MARKETER: 10 Email Marketing Do’s and Don’ts

VIJAY SHAH

Today’s special feature is brought to you in collaboration with Campaign Monitor, a global niche agency offering email marketing services to over 250,000 businesses including big names like HuffPost, UNICEF and Zumba. They specialise in building memorable and fun email campaigns to promote company products and engage and retain customer bases. This year alone, Campaign Monitor’s customers have sent over four million emails with the help of the company’s customisable services.

As email marketing becomes more nuanced and creative, marketers looking to build their organisation’s revenue know that they have to master the science behind successful campaigns. It takes just seconds for a potential customer to read an email in an inbox heaving with missives, and milliseconds to press delete. So an email that makes that customer stop and click the link has to make an impact. While you can now generate emails with all kinds of eye-catching headlines, banners and cool graphics, including embedded videos and GIFs, for a superlative visual and technological experience, behind the ‘bells and whistles’ you have got to take care of the basics. Today’s customer wants to be valued and understood by the companies they interface with, with dedicated and personalised experiences, and email marketing is the perfect opportunity to show them they matter.

As any marketer worth their salt can tell you, email market campaigns have long been a proven method of driving forward results and increasing company revenues. Sending out emails themselves is easy-peasy, but the groundwork to set up the foundations of a successful campaign is where the real hustle begins.

Alongside Campaign Monitor, we bring you a handy infographic covering the top 10 dos and don’ts of putting together a great email campaign, with that all-important need for customer engagement and retention. Print it out, frame it and mount it on your office wall, because it has all the secrets you need to know to make your campaign deliver after you hit the Send key.

10 Email Marketing Do’s and Don’ts - Infographic by Campaign Monitor

Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor

DISCLAIMER: This was a paid piece written as a commission on behalf of Campaign Monitor.

campaignmonitor.com

SOURCES/IMAGE CREDIT:

Helen Chuchak/Anagram Interactive.

“Infographics – 10 Email Marketing Do’s and Don’ts” – Campaign Monitor https://www.campaignmonitor.com/resources/infographics/10-email-marketing-dos-and-donts/

“Three products. One family.” – Campaign Monitor https://www.campaignmonitor.com/company/

CUBIC CROSS CODE: Iceland’s 3D zebra crossing

Ísafjörður – VIJAY SHAH via Bored Panda

The first zebra crossings appeared on the streets of the United Kingdom in 1949, where they were introduced on a trial basis at 1,000 different locations. Originally, they were anything but zebra-like, being kitted out in blue and yellow alternating stripes, before the current standard was adopted a couple of years later.

 

These days, in much of the world, zebra crossings are an important feature in both road safety and pedestrian locomotion, but have always stuck out as rather mundane. A line of black and white stripes is not much of a crowd pleaser when you look at it. The only time zebra crossings became famous was the Abbey Lane crossing in London, which was immortalised on the front cover of the ‘Abbey Road’ album released by The Beatles in 1969. That humble north London road feature was catapulted to fame, much like the band themselves, and is still a tourist attraction.

That is until today. In 2017 a small Icelandic town decided to install a zebra crossing, mainly to keep the brakes on speeding drivers passing through the area. Ísafjörður, a fishing community in the north-west of the island, however was not interested in the bog-standard black-and-white flat road markings zebras normally use. Being Scandinavians and talented at combining function and design, the town council instead opted to create a roadside optical illusion, as beautiful as it is functional.

They painted a line of 3D stripes across the road, and using shadows, the painted stripes resemble solid rectangular white blocks that look like they are floating above the ground. This exciting development in road safety is not just aesthetically pleasing. It also gives pedestrians the feeling of floating on air as they cross the street and drivers are so entranced by the floating stripes they have to slow down to take the peculiar sight in. It is a win-win for everyone.

The 3D crossing was designed as an art installation by street painting company Vegmálun GÍH, who were requested for assistance by Icelandic environmental commissioner Ralf Trylla. Trylla drew inspiration from similar road crossings in New Delhi, India, produced by the city’s New Delhi Municipal Council, albeit with yellow ‘blocks’. The Delhiite crossings proved so successful that the council there plans to paint forty more of them. Similar crossings have also been installed in China and the Republic of Ireland.

You can see specially commissioned photographs of the Iceland 3D zebra crossing by Ágúst G. Atlason of Gústi Productions in the article by Bored Panda, which originally covered this feature, in the Sources section below. You can also see the crossing in action with the mini-documentary featured with this article.

SOURCES:

Mihaela Croitoru/Facebook

“Town in Iceland Paints 3D Zebra Crosswalk To Slow Down Speeding Cars” – Stella, boredpanda (Bored Panda) https://www.boredpanda.com/3d-pedestrian-crossing-island/?utm_source=&utm_medium=referral&utm_campaign=organic

VIDEO CREDIT:

“Town in Iceland Paints 3D Zebra Crosswalk To Slow Down Speeding Cars” –
Odomihoc Irepo/What’s Up?, YouTube GB (27 October 2017) https://www.youtube.com/watch?v=M6st0j_gl-o

SULLEE J: Inception II

Globally acclaimed artist Sullee J, from the U.S. city of Baltimore, has released a new single and music video this past week. Titled ‘Inception II’, the artist’s latest release takes listeners back to Sullee’s characteristic flow and signature lyricism. There is a strong message about doing good in life and fighting against the bad, about the struggle and making it through.

The video and music were produced by Jurrivh x Syndrome, with direction by Get Fresh Studios and visuals by Get Fresh Visuals. Mixing and mastering was done by Michael Seger and the single and video was released by Global Faction on YouTube on the 14th September.

” Step into the spotlight with Sullee J’s reflective video. Destined for greatness, the Pakistani rapper walks us through from the booth to outdoor settings before walking into the light. Final stop. “

 

 

officialsulleej.com

 

SOURCES:

Sullee J Management & GlobalFaction/YouTube

WINGLIGHTS360 ON KICKSTARTER: Funding a new revolution in cycling safety

London – VIJAY SHAH

If you are a cyclist, or just happen to know someone who lives and breathes hi-viz, Lycra, and the wind through their hair while getting about on pedals and two wheels, you will know that cycling is a fun, adventurous and healthy sport. But like any sport, cycling comes with risks, and especially for urban cyclists, the roads of our cities are hazardous places where dangers can be unexpected.

 

On any road network, junctions pose the most danger for cyclists. According to the UK’s Royal Society for the Prevention of Accidents (RoSPA), 75% of the 19,000 bicycle accidents a year in the country happen at junctions, where cyclists are forced to contend with often heavy traffic flows, large vehicles and blind spots. Many of these accidents are caused by drivers not spotting cyclists or being unaware of a cyclist making a turn at a crossroads. Today, a quarter of accidents involving cars and cycles are caused by drivers’ failure to judge cyclists’ paths, especially at night, where hand signals by cyclists may not be noticed by drivers. It is this type of statistic that has also discouraged many from taking up daily cycling. Whilst the number of commuters has increased by 144% over the last decade, 68% of non-cyclists still believe it is too dangerous to cycle on the roads, making cycle safety a key issue now more than ever.

Unlike cars, bikes have no way of indicating changes in direction, but a freshly minted technology startup dedicated to producing innovative cycling safety equipment has a solution to help reduce the large numbers of cycling injuries and deaths on Britain’s roads.

CYCL, a London-based cycling technology startup managed by co-founder and chief technology officer, Agostino Stilli, launched a revolutionary new product, WingLights, in 2015, with help from public donations raised via Kickstarter crowdfunding. This simple, yet ingenious, technology involves LED devices attached to the cyclist’s bicycle handlebars, which behave like the turn signals on motor vehicles. Designed to be lightweight, waterproof, shockproof and robust for outdoors use, the product was featured on the BBC programme ‘Dragons’ Den’ in 2017, where it was backed by dragon Nick Jenkins. The gadget was publicised on WIRED, Business Insider and Forbes, and was adopted as the ‘Future of Transport’ by the UK Government.

WingLights began to light the way for cycling safety innovation and in the three years since they were launched, CYCL has fitted 50,000 devices to bikes, including the entire delivery fleet at the British arm of  the takeaway restaurant chain Domino’s Pizza.

Three years after its launch, CYCL has returned to Kickstarter to raise money for the latest iteration of WingLights, inspired by the feedback left by the gadget’s users and the original project’s supporters from Kickstarter. One story in particular stuck out. A cyclist going for a coastal ride in Dorset lost both her front and back lights and retained visibility on her route only by tapping WingLights repeatedly for hours before getting home safely (the original WingLights switch off automatically after 45 seconds). There was a clear need for a steady light mode to provide constant visibility.

 

CYCL’s design team went back to the drawing board, developing an enhanced version of the WingLights with permanent white/red side light functions. They also added an improved utility function where all the cyclist needs to do is snap the gadget on the ends of the bike’s handlebars and switch on: one tap for flashing indicators, and a continuous hold for steady side lights.
The new version, WingLights360, also comes packed with a helpful selection of new key features to help keep cyclists safe. Constructed from CNC aluminium for strength and lack of bulk, the devices are attached to the handlebars using magnets, and when not in use, can be tucked away on the person as a handy keyring. Perfect for the commute, they are now USB rechargeable, with a 3 hours battery operation interval and can be charged in under 30 minutes. The product has already become hot property before its impending launch with Forbes magazine naming WingLights360 their Forbes’ Top Cycling Gadget for 2018.

CYCL is one of a breed of startups catering to previously unexplored and poorly catered-for technological markets and is highly passionate about improving cyclists’ safety on the roads. The firm’s co-founder, Luca, said: “We have created a product based on the concept that motor vehicles have white and red side lights. We wanted to recreate this for the bicycle market, to ensure cyclists’ positioning and intentions are clear to other road users”.

CYCL officially launched the WingLights360 fundraiser to the general public this past Tuesday (11 September 2018). You can donate to the fund at this Kickstarter page. Send enquiries to info@cycl.bike .

cycl.bike

 

SOURCES:

Agostino Stilli/CYCL.

“Compatibility” – CYCL/Indive ltd https://cycl.bike/compatibility/

IMAGE CREDITS:

CYCL