DEAL GURU’S DANCING SAGE: Indian retail advert accused of defamation towards Hindus

Indian online retailer AskMeBazaar.com has been condemned for religious insensitivity by Hindu groups after it recently broadcast a video advertisement on YouTube that depicts a Hindu sage (clergyman) dancing with a scantily-clad woman. The thirty-second advert depicts an actor dressed as the sage, wearing sacred rudraksha beads and saffron coloured garments associated with religious figureheads of India’s largest faith, levitating over a CGI building buried mostly in the ground while Bollywood actress and ‘item girl‘ Kangana Ranaut is perched on the edge of the building dressed in modern Western clothes, including a short red skirt. As the clip begins, the sage seated in a traditional meditational posture floats towards Ms. Ranaut and asks her why she is so busy. As she … Continue reading DEAL GURU’S DANCING SAGE: Indian retail advert accused of defamation towards Hindus