VIRTUAL TEACHERS: UK university to trial ‘hologram’ lecturers

London – VIJAY SHAH via LEO KELION and BBC News

A university in the United Kingdom will become the first in the world to introduce ‘holographic’ teaching staff for its students, according to a report by national broadcaster BBC News. 

Imperial College London is bringing in 3D projection technology that will emit ‘holograms’ of lecturers who are unable to attend their lectures in person. While the teacher will not be physically present, the futuristic technology will carry across their voice and body movements. Similar technology was used for a Tupac Shakur music concert at the Coachella Valley Music & Arts Festival in 2010, and has also been adopted by airports and train stations.

 

The new technology, which was launched officially this past Thursday, will be at first used solely for students learning at Imperial’s Business School, but the university expects the technology to become more commonplace, perhaps eventually superseding video conferencing and Skype. The technology also means lecturers can broadcast to several halls, holding the same lecture simultaneously, which will cut down on teaching hours.

“The alternative is to use video-conferencing software but we believe these holograms have a much greater sense of presence,” Dr David Lefevre, director of Imperial’s Edtech Lab, told the BBC.

“The lecturers have a high-definition monitor in front of them which is calibrated so they can point at people and look them in the eye. They can really interact.”

Unlike previous such projections, more than one person can be included in Imperial’s ‘holograms’. Projected users also do not have to be even in the same country as the lecture hall for the technology to ‘beam’ their image in front of scholars.

The Imperial technology was developed with the Canadian firm, Arht Media. Lecturers using the technology must stand in a special ‘capture studio’ in front of a black background. The university will be able to make use of two such studios in Los Angeles, USA and Toronto in Canada, alongside a portable projection kit for visiting guest speakers.

SOURCES:

HEM News Agency, Twitter, Twitter Inc. https://twitter.com/halfeatenmind

Nicolas Babin, Twitter, Twitter Inc. https://twitter.com/Nicochan33

Simon Hewitt, Twitter, Twitter Inc. https://twitter.com/shewitt_vp

“‘Hologram’ lecturers to teach students at Imperial College London” – Leo Kelion, BBC News/BBC (1 November 2018) https://www.bbc.co.uk/news/amp/technology-46060381

IMAGE CREDIT:

“File:8oCongresoInnovacion05.JPG” – Thelmadatter, Wikimedia Commons (12 December 2013) https://commons.wikimedia.org/wiki/File:8oCongresoInnovacion05.JPG

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BRIGHTON SEARCH ENGINE WORKSHOP: SEO by the seaside

Brighton, UNITED KINGDOM
VIJAY SHAH via journalism.co.uk

If you have ever been curious of the benefits and uses of search engine optimisation (and enjoy nibbling the occasional pizza slice along the way) then a special workshop being held by journalism news site and trainer journalism.co.uk alongside lecturer Adam Tinworth may help give you a taster.

Search engine optimisation (SEO) is the technique of using selected keywords and tags to help make your article, website or blog more visible in search results in places like Google and Bing. While some blogging sites like WordPress provide SEO as standard, for many other providers, you are left on your own to figure out how to maximise your presence on search results and get a foot in on that coveted first page.

The vast majority of traffic to news sites and blogs still arrives via search engines, therefore maintaining good knowledge of the principles of SEO is extremely important for anyone with an online presence, whether writing news or running a business.

Google is by far the most popular vehicle for searches and has recently undergone some mammoth changes,  with the Panda, Penguin and Hummingbird updates shifting the search landscape beyond recognition. This has meant journalists and other having to adapt and move with the shift. The SEO knowledge of years gone by is now actually harmful to websites’ position in search results as Google now places emphasis on ‘high quality’ content and fresh information rather than simply keywords, to close the door on keyword spammers and link farms. Sadly many web publishers are still stuck behind in the times, suing models from 2008 that are doing them more harm than good.

To combat this problem, journalism.co.uk have launched a intensive and informative three-hour course at their offices in Brighton, where lecturer and visiting City University Journalism department professor Adam Tinworth will explain and guide attendees through the current principles of SEO, as well as techniques on improving the SEO value of already published content and sites. Prof. Tinworth has experience in digital journalism, blogging, training and publishing strategy. He has worked as a journalist for 20 years, and now as a consultant, has worked with several big names in media, including the Financial Times and the Telegraph, as well as smaller publishers and businesses. He has also been a blogger for a decade, writing at One Man & His Blog.

The workshop is ideal for media professionals such as employed journalists, freelancers, media students and others working in PR, marketing and communications. It will be held in an informal way in a relaxed setting. You will get free complimentary pizza as well as tea and coffee to keep your mind sharp, as well as opportunities to meet fellow professionals.

What will the course cover?

  • How to write for search
  • How to write great SEO headlines (that aren’t dull)
  • How to identify, analyse and use keywords – without overusing them
  • How to help search engines understand the meaning of your page
  • The role of linking in good SEO
  • Mistakes to avoid
  • How to keep up with SEO changes

Tutor(s): Adam Tinworth
Starts: 18:00 1 February 2016
Finishes: 21:00 1 February 2016
Location: Shaftesbury Court, 95 Ditchling Road, Brighton BN1 4ST
Price: £80 (inc. VAT)

You can book a place on the journalism.co.uk Brighton SEO workshop by visiting the third article in the ‘Sources’ below and clicking the small dark pink button marked ‘Book Now’ when you reach the journalism.co.uk site.

SOURCES:
HEM Journalism Portal, Half-Eaten Mind, Twitter, Twitter Inc. https://twitter.com/halfeatenmind/lists/hem-journalism-portal
Journalism.co.uk, Twitter, Twitter Inc. https://twitter.com/journalismnews
“SEO essentials” – journalism.co.uk – Courses/Mousetrap Media Ltd https://www.journalism.co.uk/vocational-skills-study/seo-essentials/s43/a562965/?utm_content=bufferceaa6&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
Adam Tinworth, Twitter, Twitter Inc. https://twitter.com/adders
IMAGE CREDIT:
Getty Images via Zemanta.