CALLING ALL COLLABORATORS: HEM News Agency launches new media packs today

Ilford – VIJAY SHAH In this exclusive report, Ilford-based news blog and website HEM News Agency has announced it will launch its first ever media packs today to help promote the blog to public relations professionals and companies looking to reach out to new audiences. Media packs, also known as ‘media kits’, are promotional documents traditionally used in the printed and online media industries to attract advertisers to work with the publications. In an increasingly online world where many bloggers have become influencers, guiding their readers’ tastes in everything from fashion to parenting, brands are waking up to the potential … Continue reading CALLING ALL COLLABORATORS: HEM News Agency launches new media packs today

CAMPAIGN MONITOR AND THE EMAIL MARKETER: 10 Email Marketing Do’s and Don’ts

VIJAY SHAH Today’s special feature is brought to you in collaboration with Campaign Monitor, a global niche agency offering email marketing services to over 250,000 businesses including big names like HuffPost, UNICEF and Zumba. They specialise in building memorable and fun email campaigns to promote company products and engage and retain customer bases. This year alone, Campaign Monitor’s customers have sent over four million emails with the help of the company’s customisable services. As email marketing becomes more nuanced and creative, marketers looking to build their organisation’s revenue know that they have to master the science behind successful campaigns. It … Continue reading CAMPAIGN MONITOR AND THE EMAIL MARKETER: 10 Email Marketing Do’s and Don’ts

GOOGLE SEO: What are the SEO trends in 2017?

London, UNITED KINGDOM MEHFUZ HUSSAIN (writer) with VIJAY SHAH (editor)   This article was written by Mehfuz Hussain, a digital marketing specialist based in London with expertise in online marketing concepts and Google Analytics. Search Engine Optimisation has seen many changes in 2016 thanks to Google. From the launch of its ambitious AMP (Accelerated Mobile Pages) Project in February 2016, Google has shaken up the way traditional SEO worked. Understandably, Google knows well that the best way to dominate the industry is to be aware of how search engines are changing, and strategising SEO and content techniques accordingly. The world … Continue reading GOOGLE SEO: What are the SEO trends in 2017?

INSTAGRAM: 18 facts and statistics you probably never knew

Instagram is currently one of the world’s most popular social networks by usage and membership. Owned by Facebook, and lovingly known by its fans as simply ‘Insta’, the site is a valuable treasure trove of pictures and memories and offers a glimpse into the lives of its 600 million or so active users. While Instagram has developed a reputation as a bit of a narcissist’s heaven with many users flooding it with selfies, posing like there is no tomorrow, it also has become a valuable resource for creatives such as photographers and graphic designers to showcase their work, and many … Continue reading INSTAGRAM: 18 facts and statistics you probably never knew

BRIGHTON SEARCH ENGINE WORKSHOP: SEO by the seaside

Brighton, UNITED KINGDOM VIJAY SHAH via journalism.co.uk If you have ever been curious of the benefits and uses of search engine optimisation (and enjoy nibbling the occasional pizza slice along the way) then a special workshop being held by journalism news site and trainer journalism.co.uk alongside lecturer Adam Tinworth may help give you a taster. Search engine optimisation (SEO) is the technique of using selected keywords and tags to help make your article, website or blog more visible in search results in places like Google and Bing. While some blogging sites like WordPress provide SEO as standard, for many other providers, you … Continue reading BRIGHTON SEARCH ENGINE WORKSHOP: SEO by the seaside

BOOKSGOSOCIAL: Writers conference in Dublin this June

New and upcoming authors and writers hoping to make it big in the literary world will soon have the chance to reach for the stars thanks to a special conference to be held in Ireland this June. The BooksGoSocial Writer’s Conference is being held at the Irish Writers Centre in the heart of the Irish capital Dublin from the 26-28 June 2014. The two-day event will see a team of experts and writing instructors guide authors in how to be discovered and to help them achieve their potential as a writer in the 21st century, according to the conference’s organiser BooksGoSocial.com, a book promotion service which … Continue reading BOOKSGOSOCIAL: Writers conference in Dublin this June

ARCS: A way for indie authors to self-promote and get great reviews

For writers and poets looking to escape the cycle of a million rejections by mainstream publishers and who would prefer to go it alone, self-publishing can be a daunting task. Without the publicity machine offered by the big-name book publishers, it can be hard to find time, energy and money to get your work out there into bookshops and people’s shelves. Plus marketing skills do not naturally come to everyone. Thankfully the internet has made things much easier. Self promotion on ‘indie author’ websites, as well as social networks, has increasingly helped self-driven authors to bypass the suits and agents … Continue reading ARCS: A way for indie authors to self-promote and get great reviews

COKE Vs. PEPSI: Coca-Cola drinkers do better in life

Vijay Shah The cola brands Coca-Cola and Pepsi have long battled it out to be the soft drink of choice, with millions of US dollars spent annually on advertising campaigns including lucrative tie-ins with celebrities as well as their never-ending domination of the international drinks market. Despised by health campaigners for their high sugar content and loved by thirsty people everywhere, the two kings of cola have become an inescapable part of modern consumerist culture.  Dating from the 19th century and originally developed as a medicinal product, Coca-Cola has historically usually retained the dominant market share over Pepsi, although Pepsi has long challenged this with … Continue reading COKE Vs. PEPSI: Coca-Cola drinkers do better in life

WE WILL FIND YOU!!: Nestlé’s GPS chocolate bar promotion

It is a cool summer’s morning. A random person enters a newsagents to buy a quick chocolate-based snack to quieten his/her growling stomach. He or she is no different to any other random person milling around the high street. He/she buys a Kit-Kat, tears through its wrapper and begins extracting the crunchy chocolate and wafer fingers. Suddenly the sky turns black as a dark military helicopter appears overhead. In amongst the sudden strong winds and flying crisp packets, streams of commandos rappel down and surround the random person. All hell seems to be breaking loose. A  commando kneels in front … Continue reading WE WILL FIND YOU!!: Nestlé’s GPS chocolate bar promotion