MOVEMBER: UK charity launches annual moustache-growing drive to fight cancer

Ilford – VIJAY SHAH

British charity The Movember Foundation has launched its yearly Movember campaign to highlight its war on prostate cancer, which claims the lives of 11,000 men a year in the UK and will affect one in eight British males, according to figures by Prostate Cancer UK.

Every November, men are encouraged to grow moustaches in any style they choose to help raise money to help fight cancer, as well as partake in other fundraising activities. The Movember campaign has broadened its scope in recent years from prostate  cancer to increasing awareness in men’s general health, mental illness, testicular cancer and suicide prevention.

 

The Movember Foundation is also encouraging participants to commit to walking, running or jogging sixty kilometres in November 2018, with each kilometre representing one of the sixty men who take their lives every hour in the UK. The charity is also supporting Mo-ments, fundraising occasions that men and women can organise and host.

The charity aims to use the funds from Movember to support men recovering from cancers of the reproductive system, formulate new mental health approaches to prevent the high rate of suicides nationally among young men and healthcare campaigns for males to live longer and healthier lives.

Supporters of the campaign, informally known as Mo Bros and Mo Sistas, have become a distinctive presence in offices across the country, with the charity’s moustache logo now being highly recognised. This year’s November is being partnered with leading men’s products sellers Gillette and L’Oreal Men Expert alongside gym chain The Gym. The Movember campaign is also being supported by Prostate Cancer UK, the country’s leading research NGO into this dangerous form of the illness.

Movember is a worldwide movement, also taking place in the US, Australia, Canada, New Zealand and Spain. In 2014, 700,000 Mo Bros and Mo Sistas took part.

SOURCES:

Movember Foundation UK, Facebook, Facebook Inc. https://www.facebook.com/MovemberUK/

“Movember United Kingdom – Home” – Movember Europe https://uk.movember.com/?utm_medium=social_paidl&utm_source=facebook&utm_campaign=Global_Signup_2018&fbclid=IwAR2l0Y2smzUKwV_g4M0VlC45a16b5zc6BU2N571fJEiQO7wqeudOT6o42Xg

IMAGE CREDIT:

“File:Movember (8140182094).jpg” – Eva Rinaldi and Movember via Wikimedia Commons (31 October 2012) https://commons.wikimedia.org/wiki/File:Movember_(8140182094).jpg

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