Posted by halfeatenmind
Instagram is currently one of the world’s most popular social networks by usage and membership. Owned by Facebook, and lovingly known by its fans as simply ‘Insta’, the site is a valuable treasure trove of pictures and memories and offers a glimpse into the lives of its 600 million or so active users. While Instagram has developed a reputation as a bit of a narcissist’s heaven with many users flooding it with selfies, posing like there is no tomorrow, it also has become a valuable resource for creatives such as photographers and graphic designers to showcase their work, and many celebrities use it to give their fanbase a way of keeping up to date with their daily goings-on. And of course, if you ever feel hungry or have no idea what’s for supper tonight, then Instagram’s impressive collection of food photos is the ideal place for culinary inspiration. Not to mention those awesome filters.
With the help of content, social media and online marketing blog The Social Ms, here are twenty facts and statistics about the photo-sharing network you probably had no idea about.
- By the end of 2016, Instagram reported it had 600 million active users, that is, people who use their accounts and upload photos or images. This is an additional 100 million shutterbugs joining the service since September 2015
- Instagram has a rapidly increasingly ‘growth base’ with rises of 15 per cent, and there is no sign of it slowing down. In the United States alone (its biggest market), the number of users is expected to hit 116.3 million (34.8 per cent of the then population) and become the second-most popular social network, overtaking Twitter, fellow photo social network Pinterest and micro-blog Tumblr, according to recent figures by eMarketer.
- Not surprisingly, just like all social networks, Insta is a hit with the young ‘uns. For all age groups of Internet users, 28 per cent use it, 55 per cent of people between the ages of 18-29 are Insta-fanatics, forming its largest demographic, according to the Pew Research Center in the US. The centre also reported that 52 per cent of teens aged between 13 and 17 were also fans of Instagram.
- Instagram has good product loyalty. Fifty-nine per cent of its users post daily, and another 17 per cent use it at least once weekly, according to the Pew Research Center.
- The site has enjoyed massive growth rates in some subjects, according to MediaPost. Beauty (74% growth rate), ‘big box’ (128%) and household goods (149%) have been some of the most popular topics, at least for businesses using their Instagram accounts to promote their goods to private users. For the rest of us, I assume selfies probably have a growth rate of 100,000 per cent (I kid).
- Instagram is big money for marketers. In 2015, it netted advertising revenue of USD $500 million (GBP £407 million). It is expected that this year, Insta will make more money from its advertising platform on American mobile handsets than Google and Twitter, claims eMarketer.
- Although Instagram is US-founded and run by a big American tech company, most of its success has been from outside. Eighty per cent of its users are non-American.
- Over 80 million photos are uploaded per day. There is believed to be more than 40 billion images crammed into Insta’s servers and users generate an astonishing 3.5 billion likes per day, says ClickZ.
- The most prestigious account, going by popularity and celebrity anyway, is the one owned by U.S. singer Selena Gomez. She has 99.5 million followers allegedly.
- The most liked photo over all of Insta was one by reality show star Kendall Jenner. The picture of her lying on her back, eyes closed with her hair spread out and arranged into hearts got 3.5 million likes.
- If you post a photo, fifty per cent of comments will appear within six hours, meaning a good post will stick around and not get lost in the noise.
- Instagram is quite secure, with only eight per cent of its accounts said to be fake, according to an unnamed Italian security firm.
- Like any social network, people sometimes do get bored of posting or other things happen in their life that pull them away. The same Italian firm discovered that nearly 30 per cent of account are rarely used or inactive, usually posting one post per month or less, according to Business Insider.
- For businesses, Insta is marketing gold. Forrester published stats that suggest people engage with brands ten times more on Insta than they do on Facebook. Facebook ads are annoying, I grant you that.
- One-third of Instagram users have used their mobile to purchase a product online.
- Fifty-three per cent of Instagrammers, as fans are sometimes called, are following brands.
- As humans love seeing faces, this fact is probably not surprising, but selfies and group photos on average are 38 per cent more likely to get liked, than other kinds of pictures, such as inanimate objects.
- The most Instagrammed food is… pizza.
HEM Bloggers List, The Half-Eaten Mind, Twitter, Twitter Inc. https://twitter.com/halfeatenmind/lists/hem-bloggers-list
Susanna Gebauer, Twitter, Twitter Inc. https://twitter.com/dreckbaerfrau
“20 Instagram Facts And Statistics You Should Know” – Susanna Gebauer, The Social Ms/Friendly Fellows UG (haftungsbeschränkt) (23 September 2016) https://blog.thesocialms.com/19-instagram-facts-and-statistics-you-should-know/
freestocks.org via Pexels (13 January 2016) https://www.pexels.com/photo/lg-smartphone-instagram-social-media-35177/
Posted by halfeatenmind
Vijay Shah (reporter/editor)
In an online world dominated by social media, there’s always a new niche to explore and cater for. We have Twitter for soundbites big and small, MySpace for artists famous and not-so-famous, Instagram for the budding and experienced photographers, and not forgetting Facebook, the indefatigable selfie mill of choice. However, despite the dominance of the big name social media companies, many audiences are not yet represented with social networks, including online gamers.
A new online journal and social network designed especially for online gamers plans to change all that. Dpadd, recently set up in Vancouver, Canada by a “one-man startup” headed by Clayton Correia, promises to give gamer guys and girls a chance to share their love of the console and keyboard with like-minded people, while keeping the dialogue spam-free unlike some competitors. Correia is a design expert who has previously worked with various other startups and technology companies before moving on to his own venture.
Operating in a similar fashion to the popular online book club/sharing website Goodreads, Correia’s concept enables users to record every game they play, rate and review titles and manage a wishlist of games they want to play. Gamers can share updates with their friends and industry professionals, meaning that gamers can not only improve on their game skills, but potentially help input into the development of forthcoming titles. Dpadd also offers an all-in-one profile for gamers to manage their existing accounts like Xbox Live, Playstation Network, Steam and Twitch.
Users can also keep track of important milestones, like high scores and trophies, giving good ammunition for some online boasting. There’s a 40,000-page games encyclopedia of both the latest releases and more established titles.
Dpadd opened its doors to the gaming fraternity on October 7 after seven months of development in beta stage, with tests carried out by an exclusive batch of invitees.
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EDITOR’S NOTE: This is a promotional piece. However the Half-Eaten Mind did not accept payment for writing this article.
All information and images courtesy of Clayton Correia at Dpadd.com, Vancouver BC, Canada.