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ONLINE TRANSLATION STUDY: English-language websites becoming more popular for foreign language speakers

gb

London, UNITED KINGDOM
VIJAY SHAH via the Open Business Council

A recent survey by an online translation company has discovered that English-language websites are becoming more and more frequented by speakers of continental European languages, particularly French and German, the Open Business Council reported this past Thursday.

One Hour Translation, an online translation agency which self-describes as the world’s largest in this sector, and which provides translation services to global e-commerce companies, conducted a research study of 4,000 e-commerce translation projects during late November 2016. The projects stretched from a period beginning in 2015, and up until November this year. The agency’s research discovered that the first language of choice for translation of Anglophone sites was French, with German coming in at second place.

 

 

Several international tongues were examined in the study. The analysis ranked target languages according to the rate of translation projects opened for them, against the total annual number of translation projects for English-language e-commerce websites.

In 2016, translations from English to French ranked first, with 13.5% of the total relevant projects, followed closely by German, with a rate of 13.4%. Unexpectedly, Dutch was placed at third, with 11.3% of the projects. The languages that ranked 4th to 10th in 2016 were, respectively, Italian (10%), Korean (9.8%), Japanese and Spanish (both 9.3%), Polish (8.5%), Norwegian (7.8%) and Swedish (7.1%).

French and German also topped the 2015 ranking, with 19% and 17% respectively. However, in 2015, Spanish was ranked third (15%), Dutch fourth (12%) and Italian fifth (9%). Ranks number 6 to 10 were Swedish (8%), Korean (7%), Norwegian (6%), Polish (5%) and Japanese (2%), respectively.

One Hour Translation’s chief marketing officer and co-founder Yaron Kaufman commented on the study results “…the fact that the French and German markets top the priorities of global e-commerce players immediately below the English-speaking markets is not surprising, since Germany and France are the strongest economies in Continental Europe. French and German are also spoken in other strong economies such as Canada, Switzerland and Austria. Dutch came third as a target language in 2016, compared to number 4 in 2015, and this strengthening demonstrates the resilience of the economy and purchasing power of the Netherlands compared to other European countries.”

Kaufman added: “Another notable fact is the sharp rise in the ranking of Japanese, which rose from number 10 in 2015 to number 6 in 2016. This development demonstrates that e-commerce players are also targeting the significant purchasing power of consumers in Japan.”

English is the most dominant language on the web, with more than half of sites written in that language. While English is widely used on the net due to its founding and dominance by Anglophone countries such as the U.S., other language communities like Chinese and French are also strong internet users. 

 

SOURCES:
Vijay Shah { विजय }, Twitter, Twitter Inc. https://twitter.com/VShah1984
intelligentHQ.com, Twitter, Twitter Inc. https://twitter.com/intelligentHQ
“English Language E-commerce Websites Target French German Dutch Markets” – Open Business Council (15 December 2016) http://www.openbusinesscouncil.org/2016/12/english-language-e-commerce-websites-target-french-german-dutch-markets/
IMAGE CREDIT:
“File:WMF Fundraiser 2011 Translation Project-1.jpg” – Victorgrigas, Wikimedia Commons (29 December 2011) https://commons.wikimedia.org/wiki/File:WMF_Fundraiser_2011_Translation_Project-1.jpg

LIAM GIBBONS: The funky light show experiment

 

The above video is of a GIF posted on Twitter by Liam Gibbons, a game maker and writer currently living in Melbourne, Australia. This special ‘funky light show’ as he calls it, features an assortment of differently-sized cubes and cuboids, five of which give off coloured light in a strictly defined pattern. The show responds to both mouse clicks and its own internal environment. Gibbons shared this as part of Twitter’s ‘Screenshot Saturday’ event, where game developers and CGI designers tweet snippets of their latest projects.

It is an interesting video, and not just in terms of the technology. From a perspective of aesthetics, the experiment is very calming and ordered and the flashes of different colours add a fun and funky vibe to Gibbons’ work.

Liam Gibbons has a background in game design and carries out both 2D and 3D projects with ease. His focus is on  level design, environment design and virtual architecture. As a writer, Gibbons had been published by several games and CGI design publications including Unwinnable, Kill Screen, and Overland. Previous projects he has worked include ‘Take That Ya Lousy Dimension’, ‘Looking Back’, ‘Broken Space’, ‘Sais Quest’, ‘Metaheroes’ and ‘Shades Desending’.

If you have a slow connection, please allow a few seconds for the video to show on your screen, and then click the blue and white play button.

www.liamgibbons.com

SOURCES:
interactive storytelling, ICIDS, Twitter, Twitter Inc. https://twitter.com/icids/lists/interactive-storytelling
GameDevBRbot, Twitter, Twitter Inc. https://twitter.com/GameDevBRbot
Liam Gibbons, Twitter, Twitter Inc. https://twitter.com/Liam__Gibbons
“About” – Liam Gibbons http://www.liamgibbons.com/
“Projects” – Liam Gibbons http://www.liamgibbons.com/projects/

ADVANCED ONLINE RESEARCH TECHNIQUES: New short course by Journalism.co.uk

London, UNITED KINGDOM
VIJAY SHAH via journalism.co.uk

Journalists and students looking to maximise their newsgathering potential from online sources can now get involved in a special short course on advanced online research techniques organised and promoted by U.K. journalism news and skills website journalism.co.uk, the Half-Eaten Mind exclusively reports today.

Online research is now an essential part of reporting in the technological age, whether it is to gather information on the history of a local pub, archives of older news articles or political speeches, or for factual research for a breaking news story. By widening their own knowledge on a given subject via the treasure trove that is online research, journalists can help pass on the benefits to their readers, stimulating minds, disseminating facts for public discourse and remaining true to the journalistic ethic of informing.

Tutored by expert journalism lecturer Alex Wood and being held at the London offices of MSN, a news and internet services giant, the special bootcamp, which runs for one day, is designed to teach students how to quickly find the information they need, as well as acquire sources online for interviews and quotes. The course will also teach the skillful navigation of social media, which while being an excellent source of breaking stories and technical knowledge, can also be a minefield in sorting the facts from the fiction, spin and lies. This course will help media people sift though the online chatter to find the informational nuggets that to craft that influential front page story.

Wood, the editor-in-chief of The Memo, a newly-launched publication on technology, finance and culture news, who is also a visiting lecturer in journalism at London’s City University, will teach attendees how to get more out of the world’s most popular search engine, Google, how to sift through social media smartly, and show how to organise a ‘toolbox’ of useful technological aids to enable media workers to become better and more effective researchers. He has several years’ experience in training and advising journalists and was previously a founding editor of Tech City News, and is a renowned go-to expert on British technology and innovation.

You will learn how to:

  • Use advanced operators on search engines to source information;
  • Turn the idea of research on its head by making the most of influencers on social;
  • Identify where your community is talking online;
  • Set up alerts to monitor your research areas;
  • Organise and file your search results;
  • Set up a toolbox with the services and platforms you need for the future;

…and more handy search tips! (via Journalism.co.uk)

The bootcamp will take place on the 2nd December 2015, beginning at 10 am and finishing at 5 pm at the MSN UK offices in Victoria, London. It is of particular interest to journalists, public relations staff, communications specialists, fact-checkers and anyone else who wants to unlock the best and most accurate researching potential that the internet has to offer. The training at the course will also focus on the tools and techniques that writers can use to meet their research goals, while emphasising practical hands-on journalism knowledge.

Course attendees will be provided with a buffet lunch and refreshments (tea and coffee). The course fee is £240 (inc. VAT). The location address is: MSN UK, 100 Victoria Street, London, SW1E 5JX United Kingdom.

SOURCES: 
HEM Journalism Portal, The Half-Eaten Mind, Twitter, Twitter Inc. https://twitter.com/halfeatenmind/lists/hem-journalism-portal
Journalism.co.uk, Twitter, Twitter Inc. https://twitter.com/journalismnews
“Advanced online research techniques” – journalism.co.uk – Courses/Mousetrap Media Ltd https://www.journalism.co.uk/vocational-skills-study/advanced-online-research-techniques/s43/a577969/
IMAGE CREDIT:
Getty Images via Zemanta.

PHOTO MOMENT: Copycat

 

 

We’ve got ourselves a copycat!

 

IMAGE CREDITS:
Vijay Shah { विजय }, Twitter, Twitter Inc. https://twitter.com/VShah1984
Emma Miller, Twitter, Twitter Inc. https://twitter.com/AfinaRec
Secretaries & PAs are awesome!, Facebook, Facebook Inc. https://www.facebook.com/averysecretaries
Afina Recruitment, Facebook, Facebook Inc. https://www.facebook.com/pages/Afina-Recruitment/147021728789752

COMET: The world’s first completely waterproof smartphone

San Jose, UNITED STATES
VIJAY SHAH

A new emotionally sensitive smartphone that promises to be the world’s most waterproof is currently undergoing crowdfunding on the popular website Indiegogo, the Half-Eaten Mind reports today.

The new gadget, codenamed ‘Comet’, is being funded by a technology firm based in the Silicon Valley city of San Jose, California, USA, and is said to be the world’s first buoyant smartphone. Designers claim it can float on water without any ill-effect and is developed using military-grade technology. It is described as coming with ‘amazing specifications’ and its creators plan to offer the Android device at an affordable price, a direct challenge to established and more expensive smartphone models from the likes of Samsung, Sony and Apple. The phone was originally conceived as an idea back in June 2013, and Indiegogo funding and pre-orders started in September 2015. Comet is scheduled for launch on the market in April 2016.

(c) Comet/Indiegogo

 

The smartphone’s water repellent capabilities are said to be so finely tuned that users can even make calls underwater and that dropping the phone in the toilet, bath, swimming pool or sea need never see them lose their handset or stored data again.

Apart from its ability to float like a sponge, Comet also will boast a ultra fast Qualcomm Snapdragon 810, 2 GHz Octa-Core processor, a 16 megapixel dual camera, encrypted security and will run on the Android 5.1 Lollipop operating system, current since March 2015. The handsets, which seem to be influenced by the iPhone 6S in its edge-hugging super clear 4.7 inch AMOLED screen, will be made available in two memory sizes, 32 and 64 gigabytes.

The phone also comes equipped with a LED notification light system that can actually read a user’s moods and emotions using a biometric platform that picks up on the person’s body temperature, with different colours being used to express emotions like happiness, excitement, love and enthusiasm. The LEDs will run along the vertical edges of the Comet, giving it a neon vibe but with more sophistication and a gentler light.

The dual camera is aimed at the contemporary and fashionable ‘selfie’ generation, enabling them to take high-quality selfies, but will also appeal to hobby photographers with its ability to pump out panorama shots, landscape photos and picture bursts.

The 32GB model can be bought for USD 249 and the 64GB for USD 289, directly from the crowdfunder as a pre-order. User can choose from three colours as well – jet black, light gold and iceberg white.

Comet will be compatible for worldwide usage with its sizeable assembly of wide band LTE/GSM ranges and can run with most carriers. The phones will be sold unlocked, so customers will be able to use it with any provider they wish, without being trapped by pricey contracts. The phone has special military-grade encryption technology for voice calls and text messages, meaning that your personal data should be hacker and spy proof, provided your contacts also have the Comet handsets.

The phone has already won plaudits from technology experts and news media across the globe, with support coming from the Daily Mail, INC42 and Reuters, who have hailed Comet as the next generation of waterproof smartphone. It has also received support from numerous celebrity and expert backers, including rappers, DJs, filmmakers and even a zoologist and a Muay Thai martial arts expert.

The phone’s Indiegogo page, set up by the Comet company’s founder and CEO, Prashanth Raj Urs, is already progressing on its way to its funding goal of USD 100,000 with USD 28,105 raised so far.

SOURCES:
HEM Businesses, The Half-Eaten Mind, Twitter, Twitter Inc. https://twitter.com/halfeatenmind/lists/hem-businesses
MEMMOS Enterprises, Twitter, Twitter Inc. https://twitter.com/MEMMOSDubai
“COMET: World’s First Buoyant Smartphone” – Prashant Raj Urs, Indiegogo https://www.indiegogo.com/projects/comet-world-s-first-buoyant-smartphone#/
IMAGE CREDIT:
“COMET: World’s First Buoyant Smartphone” – Prashant Raj Urs, Indiegogo https://www.indiegogo.com/projects/comet-world-s-first-buoyant-smartphone#/

BLOODHOUND SSC: New 1000 mph supersonic vehicle unveiled

Bristol, UNITED KINGDOM
VIJAY SHAH via Business Insider

A new supersonic car was recently unveiled in the United Kingdom and could well shatter the record of the fastest speed of any land vehicle when it goes live in 2017. The Bloodhound SSC, developed by a team in Bristol, west England is the result of ten years of preparation, reports the Business Insider who gained exclusive access to the supercar yesterday.

The fighter-jet like vehicle, built with the latest technology and highly dynamic with an elongated ‘nose’ and fins that look as if though they were borrowed from a Concorde, is expected to beat the previous record enacted by a land-based vehicle, when a Thrust SSC driven by British air force Wing Commander Andy Green achieved a “flying mile” speed of 763mph (1,227kph). The Bloodhound, with its distinctive dark blue and orange livery emblazoned with sponsors’ logos, is expected to leave the Thrust far behind in a cloud of dust with a claimed top speed of 1,000 mph, the creators claim.

The team behind Bloodhound used complicated computational analysis, 3D printing and state-of-the-art technology to put together and formulate the top speeds for this amazing vehicle. They told Business Insider that their ambition was not just to break a land speed record that has been in place for nearly two decades, but to also inspire British youth to take up sciences in education and to inspire the next generation of automotive engineers and designers. Their special and cutting edge designs and concepts are being made available across the globe.

The 1000mph Land speed record project

The 1000mph Land speed record project (Photo credit: Wikipedia)

The Bloodhound, which is sponsored by several leading automotive companies such as Jaguar, Rolls-Royce and Castrol, received input and funding from the UK armed forces, the Bristol campus of the University of West England, EPRSC and Swansea University.

The Business Insider journalist described it as being reminiscent of a fighter jet, apart from the lack of wings and the addition of four large metal wheels at each corner of the Bloodhound. At full speed, the SSC will be faster than the bullet fired from a Magnum 357 pistol and will experience over 17 tonnes of drag when it arrives at its 1,000 mph top speed, the equivalent of a humpback whale being perched on its front.

The man behind the wheels of the original target setter, WC Andy Green, will reprise his role as record-breaker and driver. In fact the Bloodhound has been specifically tailor made for his comfort and size, even down to the placement of the buttons on the steering wheel. Despite this, the ‘cockpit’ is barely enough room, with Green being squeezed into a small black textured seat with a silver steering apparatus and a plane like control panel with flat screens to his right and front. The size of the cockpit had to be made so cosy in order not to impede the aerodynamics of the SSC and every available space around the vehicle’s frame has been designed to pack in its internal workings.

The SSC also has some very impressive dimensions. The vehicle measure 13 metres (42 feet) in length, its height is 3 metres (10 feet) from its base to the top of its fin and weighs 7.7 tonnes (17,000 lbs) once its fuel tank is stocked up. The car comes fitted with several engines, including ones more commonly associated with high-velocity military fighter jets such as the Eurofighter Typhoon, as well as a retinue of rockets necessary to give a boost to the Bloodhound’s propulsion. Its main jet engine comes courtesy of the UK’s Ministry of Defence and is a EJ200 model built by luxury car manufacturer Rolls-Royce. It is capable of 135,000 horsepower when combined with the rockets. The demands placed upon the car when it reaches top speed means that it has massive air intake, its design makes it capable of ingesting the air equivalent of a average sized house every three seconds. If the Bloodhound was to suddenly launch itself into the air it would easily reach an altitude of over 25,000 feet (4.7 miles) with the fuel and rockets alone. At full speed, each wheel experiences 50,000g of centrifugal force. This is the equivalent of a sugar cube weighing the same as two adult men.

Much of the Bloodhound’s body is made from carbon fibre, a heat resistant and durable material often used for the bodywork of Formula 1 cars. The team could only use the fibre material as anything else would disintegrate at such high speeds, potentially causing a fatal and destructive 1,000 mph crash. The individual components are all handmade and the vehicle cost around £15 million to conceptualise and produce.

The initial Bloodhound run is scheduled to take place in South Africa next year which will see the car being tested out at 800 mph to see if everything works according to plan, and the designers are confident that the Bloodhound SSC will make its place in the history books.

SOURCES:
Facebook, Facebook Inc. https://www.facebook.com/
“We visited the British rocket car that will attempt to set a 1,000 mph land speed record” – Max Slater-Robins, Business Insider UK – Tech/Business Insider Inc. (25 September 2015) http://uk.businessinsider.com/bloodhound-ssc-pictures-2015-9
IMAGE CREDIT:
“File:Bloodhound 1000mph Land speed record project (3).jpg” – Tony Hisgett, Wikimedia Commons (12 June 2011) https://commons.wikimedia.org/wiki/File:Bloodhound_1000mph_Land_speed_record_project_(3).jpg 

 

EHI LIVE 2015: Data Standards and Governance Conference

As part of the its conference series being held at the NEC arena in Birmingham this November, e-health events organisation EHI is showcasing a special meeting on the subjects of data standards and governance in the British National Health Service, the company reported recently.

The Data Standards and Governance Conference, which is being scheduled for the 3rd November 2015 at Birmingham’s NEC Hall 1, will examine the issues of developing guidelines and standards for information exchange within the NHS and other health providers. The NHS holds millions of patient records, research information, study results and other significant quantities of medical data on different websites, databases and cloud services, and there are both legal and corporate protocols to be adhered to in ensuring the safety and integrity of that data.

As the NHS aims to become more environmentally friendly and carbon neutral, there is an increasing trend towards making the health service’s data more paperless. Alongside that, there is a greater emphasis on interoperability between the 15 NHS trusts, 3 foundation trusts, 16 social enterprises and over 8,000 GP practices that compose the NHS, according to figures from the NHS Confederation. The conference aims to address these issues in order for healthcare providers to adopt clear  and governance initiatives to enable the safe, efficient exchange of patient data.

The conference will help attendees explore the challenges in developing standards for information exchange in the NHS as well as a look at the steps being taken to build patient trust for a patient centric health service. This is even more essential as the NHS experiences wave after wave of government cutbacks and internal reorganisation.

(c) US FDA/Wikimedia Commons

Likely conference topics will include the building of trust, patient and staff confidence through the system of information governance; creation of a patient-friendly data strategy, and the utilisation of open-source software in data governance to help reduce computing costs.

The event, which will last from 10:00 am to 4:15 pm on the first day of the EHI 2015 stream of conferences, will begin with a case study on the future of electronic patient information. This will be followed by topics on the ‘Code for Health’, working with Care.data pathfinder CCGs and the economics of open-source programs, along with a special presentation by key NHS ICT supplier Microsoft.

Guest expert speakers will include Malcolm Senior (director of informatics, Taunton and Somerset NHS Foundation Trust), Shane Tickell (chief executive officer, IMS Maxims in Milton Keynes), Peter Coates (open source program head, NHS England) and Eve Roodhouse (programme director for Care.data, HSCIC) among others.

The Data Standards and Governance conference is one of several specialised events to be taking place at EHI 2015. Other planned events include the CCIO Annual Conference, the Health CIO Annual Conference and the HANDI Health Apps Conference, along with many other events focussing on diverse NHS technology discussions around 3D printing, big data and genomic medicine, health and social care, imaging informatics, NHS social media, cloud software and digital primary care services.

DISCLAIMER: The writer is an employee of Informa plc. which is the holding company of EHI Health, the organisers of the EHI 2015 conferences.
SOURCES:
Informa Accounts, The Half-Eaten Mind, Twitter, Twitter Inc. https://twitter.com/halfeatenmind/lists/informa-accounts
Life Sciences Events, Informa Life Sciences, Informa plc., Twitter, Twitter Inc. https://twitter.com/ls_informa
“DATA STANDARDS AND GOVERNANCE” – EHI Live 2015, Informa Life Sciences Exhibitions/Informa PLC http://www.ehilive.co.uk/conference-streams/conferences/data-standards-and-governance/
IMAGE CREDIT:
CC Search, Creative Commons http://search.creativecommons.org/
“File:Desktop Computer – The Future for Medicine (FDA 095) (8249708093).jpg” – The U.S. Food and Drug Administration, Wikimedia Commons (6 December 2012) https://commons.wikimedia.org/wiki/File:Desktop_Computer_-_The_Future_for_Medicine_(FDA_095)_(8249708093).jpg

XBOX AVATARS: Change them with just your mobile phone

Owners of Microsoft Xbox consoles can now change their avatars (display pictures) while on the go with the help of their mobile phones. Mobile phone technology website phoneArena.com reported today that users of the popular console, second only in sales to Sony’s Playstation range, will be able to use a Windows 10 equipped mobile phone and a new app, Xbox Avatar App to change their avatar ‘on the fly’.

The avatar configuration for now only applies to phone users who download the Technical Preview of Windows 10 Mobile on their calling devices. With that in place, they can easily download Xbox Avatar and remotely change their gameface. The app however is a big one, the website warns. Weighing in at nearly 147 megabytes, the app will take up a lot of space.

Xbox Avatar will enable users to create or change avatars for their Xbox online lives, including changing clothes, accessories and features. The app also bridges the virtual with the real by allowing users to take a ‘selfie’ of themselves with their avatar and then save the image to another device. The app leads on from Microsoft’s development in April of this year where a similar app was rolled out for PC users only.

Snapshots of Xbox Avatar in action can be seen on the phoneArena.com report listed in the Sources section of this article.

SOURCES:
Half-Eaten Mind, Twitter, Twitter Inc. https://twitter.com/halfeatenmind
Phone Crazy, Twitter, Twitter Inc. https://twitter.com/phone_crazy
“Xbox users will be able to change their avatar on the fly by using a Windows 10 Mobile phone and this app” – Alan F., phoneArena.com – Home – News (12 July 2015) http://www.phonearena.com/news/Xbox-users-will-be-able-to-change-their-avatar-on-the-fly-by-using-a-Windows-10-Mobile-phone-and-this-app_id71436?utm_source=twitterfeed&utm_medium=twitter
IMAGE CREDIT:
Getty Image via Zemanta.

OLD-FASHIONED COURTING: Oxford University student launches ‘chivalrous dating’ website

In a dating scene that often complicates relationships and gender behaviours, and where many new dating sites seem to encourage casual hookups, a new dating website launched by a graduate from a top UK university plans to return to old-fashioned courting values, like the man making ‘the first move’. While many will applaud the website’s emphasis on traditional values, the dating portal could well raise questions of sexism and the perpetration of outdated concepts of dating behaviour. In a nod to the ideals of days past, the website features vintage black-and-white images of romantic couples, with the catchy handwritten slogan “good old-fashioned dating”. The portal aims to counter the notion that chivalry is dead in 2015.

English: A boy helping a girl over a creek.

English: A boy helping a girl over a creek. (Photo credit: Wikipedia)

Chivalrynotdead.com was set up by Oxford University graduate Beth Murtagh to counter the current trend for casual dating in the heterosexual community. Male users are required to initiate interest and conversations with females. Women are banned from approaching men they take a fancy too, apart from sending a handkerchief icon to men who spark their interest, which is meant to attract the potential husband or boyfriend’s interest. The handkerchief is an attempt by Murtagh to hark back to the Victorian era when ladies would only offer a would-be suitor a signal of their single status, while the Victorian gentleman was expected to woo and court her in return. 

The site also features traditionally-inspired dating tips for men and women, but with the tips only visible to the gender they are written for.

Murtagh, who is also managing director of Chivalrynotdead.com’s holding company Gargery Ltd, said in a statement: “…it is particularly important in the era of hook up apps to bring romance back into the dating scene. The rules of chivalry are important, particularly for women, as they allow a woman time to assess how a date treats her and to negotiate how she would like to be treated in a relationship. I don’t see this as anti-feminist.” Newly developed apps like Tinder and its gay equivalent Grindr have taken the dating scene by storm, with their emphasis on appearances and quick fuss-free dating, but have caused alarm among exponents of traditional dating who say that they have cheapened love and relationships for the sake of a one-night stand.

Murtagh’s dating site has come in for particular criticism on social media such as Twitter, where it has been blasted as ‘sexist’ and ‘outdated’, although many have supported it in its ambition to bring chivalry back to dating. For those interested in signing up, member profiles are available for free until September, after which a monthly fee applies. Chivalrynotdead.com can also be followed on Twitter and Facebook.

SOURCES:
“Oxford University Graduate launches world’s first chivalrous dating website” [press release] – Journalism.co.uk/Mousetrap Media Ltd (30 June 2015) https://www.journalism.co.uk/press-releases/oxford-university-graduate-launches-world-s-first-chivalrous-dating-website/s66/a565634/
“Home | Chivalry Not Dead” – Beth Murtagh, Chivalrynotdead.com/Gargery Ltd. http://www.chivalrynotdead.com/
IMAGE CREDIT:
“File:Victorian chivalry.jpg” – Jonund, Wikimedia Commons (15 December 2009) https://commons.wikimedia.org/wiki/File:Victorian_chivalry.jpg

GLUTEN-FREE DIETS: Gluten Free Centre launches new mobile app for foodies

For people who have gluten intolerances or wish to have gluten-free diets, finding the right foods when out and about can be a minefield. With many restaurants and hotels not even aware of the existence of these intolerances and gluten-free diets, diners and travellers avoiding gluten can find themselves in awkward situations. However a new mobile phone app from the Gluten Free Centre promises to change all that.

The Gluten Free Centre – the United Kingdom’s most comprehensive online directory and community hub of for all things gluten free – has launched a new app that will help those living a gluten-free life find hotels, restaurants and stores that cater to them and stock food products without gluten. To promote all kinds of businesses supplying the gluten-free market, the GFC app will feature independent shops and hotels as well as big chains.

The app is designed to help anyone live a gluten-free life and locate their nearest businesses that can cater for their needs. Completely free of charge, the app will be launched officially at the The Gluten Free Centre’s corporate stand at The Allergy and Free From Show at Olympia, London from Friday July 3 to Sunday July 5, 2015. The app will be launched by GFC founders Diana and David Murphy.

(c) The Gluten Free Centre via Journalism.co.uk

 

Of the app, Diana said “We’re very proud of the new Gluten Free Centre app which will help our fast growing gluten free audience to access important information on the go.

“Users can choose from thousands of gluten-free friendly places to eat out, stay, shop or get a take away.

“What makes our app different is we include small, independent restaurants and hotels alongside the most popular chains.

“We’re selective about the places we add to our database – only the ones offering real choice, quality and understanding of gluten-free food are included.”

Based in the small town of Brinkworth, in the English county of Wiltshire, the Murphys launched the GFC in October 2014, based on their vision of creating a comprehensive and useful resource for people on gluten-free diets to find shops, eateries and businesses that place a high emphasis on their needs and requirements, as well as a supportive online community for everyone living gluten free in the UK.

The GFC’s website, along with its highly-acclaimed directory, the first of its kind in the British Isles, also offers fun gluten-free recipes, a blog and details on gluten-free events and competitions. The site aims to provide a wealth of information for for those with coeliac disease, wheat allergy, gluten intolerance and for people eating a gluten free diet for other health reasons such as Crohn’s Disease, MS, IBS or ASD – in addition to those who choose a gluten free diet as part of a healthy lifestyle. They also aim to bring together businesses, consumers, gluten-free organisations, experts and bloggers into a supportive and informative community, while also raising awareness of coeliac diseases and other intolerances affected by gluten, which is often found in wheat-based products such as bread and breakfast cereals.

The GFC community now stretches to 22,000 members and fans on Facebook alone. Its website receives 10,000 visitors per month and its free e-magazine reaches the inboxes of 6,000 readers across the UK. According to its website, the Gluten Free Centre has been featured in numerous glossy and women’s magazines and several regional newspapers and is a recipient of the SBS (Small Business Sunday) Award for new entrepreneurs by the BBC’s Dragon’s Den judge Theo Paphitis.

About 1 per cent of the UK’s population suffers from coeliac disease in particular, according to statistics from the Kantar Worldpanel, but increasing numbers of people are cutting gluten out of their diets for health reasons. Kantar claims that in 2013, 49% of gluten free customers were new to the category. Currently 55 per cent of the British gluten-free market is made up of people opting out of gluten for health reasons.

The app is available to download from the Google Play store (for Android devices – http://bit.ly/1SJDfdX ) and from the iTunes App Store.

SOURCES:
“Award winning online directory for gluten free living launches its first mobile app!” [Press Release] – Journalism.co.uk/Mousetrap Media Ltd (24 June 2015) https://www.journalism.co.uk/press-releases/award-winning-online-directory-for-gluten-free-living-launches-its-first-mobile-app-/s66/a565585/
“The Gluten Free Centre” – The Gluten Free Centre/The Gluten Free Centre Ltd http://theglutenfreecentre.co.uk/
“UK FREEFROM MARKET” – Incredible Bakery Company/incredibleshop http://www.incrediblebakerycompany.co.uk/uk-freefrom-market/
IMAGE CREDITS:
“Award winning online directory for gluten free living launches its first mobile app!” [Press Release] – Journalism.co.uk/Mousetrap Media Ltd (24 June 2015) https://www.journalism.co.uk/press-releases/award-winning-online-directory-for-gluten-free-living-launches-its-first-mobile-app-/s66/a565585/
Getty Images via Zemanta.