CAMPAIGN MONITOR AND THE EMAIL MARKETER: 10 Email Marketing Do’s and Don’ts

VIJAY SHAH

Today’s special feature is brought to you in collaboration with Campaign Monitor, a global niche agency offering email marketing services to over 250,000 businesses including big names like HuffPost, UNICEF and Zumba. They specialise in building memorable and fun email campaigns to promote company products and engage and retain customer bases. This year alone, Campaign Monitor’s customers have sent over four million emails with the help of the company’s customisable services.

As email marketing becomes more nuanced and creative, marketers looking to build their organisation’s revenue know that they have to master the science behind successful campaigns. It takes just seconds for a potential customer to read an email in an inbox heaving with missives, and milliseconds to press delete. So an email that makes that customer stop and click the link has to make an impact. While you can now generate emails with all kinds of eye-catching headlines, banners and cool graphics, including embedded videos and GIFs, for a superlative visual and technological experience, behind the ‘bells and whistles’ you have got to take care of the basics. Today’s customer wants to be valued and understood by the companies they interface with, with dedicated and personalised experiences, and email marketing is the perfect opportunity to show them they matter.

As any marketer worth their salt can tell you, email market campaigns have long been a proven method of driving forward results and increasing company revenues. Sending out emails themselves is easy-peasy, but the groundwork to set up the foundations of a successful campaign is where the real hustle begins.

Alongside Campaign Monitor, we bring you a handy infographic covering the top 10 dos and don’ts of putting together a great email campaign, with that all-important need for customer engagement and retention. Print it out, frame it and mount it on your office wall, because it has all the secrets you need to know to make your campaign deliver after you hit the Send key.

10 Email Marketing Do’s and Don’ts - Infographic by Campaign Monitor

Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor

DISCLAIMER: This was a paid piece written as a commission on behalf of Campaign Monitor.

campaignmonitor.com

SOURCES/IMAGE CREDIT:

Helen Chuchak/Anagram Interactive.

“Infographics – 10 Email Marketing Do’s and Don’ts” – Campaign Monitor https://www.campaignmonitor.com/resources/infographics/10-email-marketing-dos-and-donts/

“Three products. One family.” – Campaign Monitor https://www.campaignmonitor.com/company/

Advertisements

MAN SHOOTS AT CHILD: 14-year-old African-American boy shot at just for asking directions

Rochester Falls – VIJAY SHAH via Metro

UK tabloid newspaper Metro reported this past Friday on an allegedly racially-motivated shooting of a 14-year-old African-American student by a white American homeowner, after the student asked for directions when he missed his bus. The homeowner is currently on trial for the incident.

The boy, Brennan Walker, was experiencing difficulties getting to his destination after missing the scheduled transport due to oversleeping, and knocked on the door of Jeffrey and Dana Ziegler in the town of Rochester Falls, in Michigan. Dana Ziegler noticed Walker walking towards her door and thought the boy was intending to burglarise her home.

 

She answered the door and began speaking with Walker. Ms Ziegler added: “I saw a black person standing at my door and I screamed at him and I asked him what he was doing there.

‘He tells me that he is going to school and at that point he approaches the door, forward momentum, comes forward, opens the screen door, and puts his hand on the door handle again, as though he’s coming into my house.”

In a court statement, Ms Ziegler admitted she became panicked and began screaming. She said: “I was screaming as loud as I possibly could, saying somebody is breaking into my house.”. Her screams woke her husband Jeffrey, who was asleep. He came downstairs with a shotgun they kept for protection. Jeffrey then left the property, chasing after the boy and firing shots at him. Mr Ziegler claimed that he was only firing warning shots and did not realise he was targeting a child until he reviewed home CCTV footage of his front garden. In the footage, Walker is seen waiting around near the front door, and moves forward at one point. After a few seconds of standing there, the boy immediately starts running out of frame, as Mr Ziegler comes out into the front yard with the gun and takes a shot at the fleeing child.

Mr Ziegler said: “I wanted to fire more up in the air, more towards my shoulder, and I didn’t get the chance to because like I said, it was slippery, and I didn’t have a good grip on the gun.”

“I felt extremely remorseful. I was – I was just shocked.”

Ms Ziegler claimed that Walker did not look like a student due to his size and build. She said: “He didn’t look like a child. He was a rather big man standing there, and also, if he was going to school, we have no schools in our area.”

Mr Ziegler said if he could have done anything differently, he would have given Brennan a lift to school. A detective told the court that the Zieglers had been burgled three times between 2009 and 2010.

Fortunately, Walker managed to escape serious harm and was able to testify at the trial. The US has been rocked by a series of shootings involving young African-American (black) men targeted by people, usually in law enforcement, of predominately white backgrounds. The racial overtones of many of these often fatal incidents has led to riots such as the Ferguson unrest of 2017 and nationwide protests by activist groups such as Black Lives Matter.

SOURCES:

Rabia Ali/Facebook.

Metro, Facebook, Facebook Inc. https://www.facebook.com/MetroUK/

“Man shoots at black boy, 14, who asked for directions when he missed his bus” – Metro/Associated Newspapers Limited (12 October 2018) https://metro.co.uk/2018/10/12/man-shoots-at-black-boy-14-who-asked-for-directions-when-he-missed-his-bus-8031172/?ito=social

IMAGE CREDIT:

“File:Black Lives Matter protest.jpg” – Otto Yamamoto & The All-Nite Images, Flickr via Wikimedia Commons (28 November 2014) https://commons.wikimedia.org/wiki/File:Black_Lives_Matter_protest.jpg

 

HAINAULT STABBINGS: One dead, one injured in Essex violence

Ilford – VIJAY SHAH via ELLENA CRUSE and Ilford Recorder

A person has been knifed to death and another has suffered critical injuries in a violent incident in the Ilford district of Hainault, local newspaper the Ilford Recorder has reported.

Local residents told the paper that the deceased was stabbed in their throat in the incident, which occurred late yesterday evening. Police were called to reports of two men found stabbed in Hainault’s Manford Way. Ambulance crews were also in attendance. One man died from his injuries at the scene, while the other was taken away to hospital by paramedics from the London Ambulance Service who described his current condition as ‘critical’.

 

A spokeperson from the Metropolitan Police service, which polices the Greater London area, told the Ilford Recorder: “A crime scene remains in place.

‘Officers from the Homicide and Major Crime Command have been informed.’

‘There have been no arrests and inquiries continue.”

Hainault is around five miles from Ilford’s city centre and 22 miles from Central London. It is largely a residential area popular with families and commuters.

Witnesses to the attack on Friday night have been encouraged by police to come forward. They can dial either 101 (non-emergency number), asking for police and giving the crime reference CAD 8451/12Oct, or ring Crimestoppers anonymously on 0800 555 111.

The man who was found injured and taken to hospital was in his twenties, but no other details were reported. Police are still investigating.

SOURCES:

Ilford Recorder, Facebook, Facebook Inc. https://www.facebook.com/IlfordRecorder/

“Hainault stabbing: Man knifed to death and another man critically injured” – Ellena Cruse, Ilford Recorder/Archant Community Media Ltd (13 October 2018) http://www.ilfordrecorder.co.uk/news/crime-court/man-stabbed-to-death-in-hainault-1-5735384

IMAGE CREDIT:

“File:Hainault, Huntsman Road – geograph.org.uk – 602684.jpg” – Nigel Cox, geograph.org.uk via Wikimedia Commons (30 October 2007) https://commons.wikimedia.org/wiki/File:Hainault,_Huntsman_Road_-_geograph.org.uk_-_602684.jpg – Nigel Cox / Hainault: Huntsman Road / CC BY-SA 2.0

LOVE IN THE COUNTRYSIDE: Rural matchmaking programme returns to British television

London – VIJAY SHAH via BBC

While city dwellers have many means and places at their disposal to find their special someone, it is more of a challenge for their country cousins. With smaller villages and fewer places to meet up, not to mention the toughness of rural life, people in the country have to work that little bit harder to couple up.

 

The United Kingdom’s public service broadcaster, the British Broadcasting Corporation (BBC) has been a helping hand to lonely countryside hearts lately, with a difference. They will be meeting their other half via the concrete jungle, with the programme showing how people from the city try to settle down with their rural sweetheart in a world very different from their own. Their hit programme, Love in the Countryside, which helps country singletons find love, is now returning to its channel BBC Two for a second series, reports the BBC’s news division.

Love in the Countryside is presented by Sara Cox, who herself grew up on a farm, returning to the fields to help those who rely on the land for their livelihoods find love with like-minded people. The show has even helped cross boundaries, getting urban people desperate to leave the rat race of city life for a more serene marriage and relationship out in the provinces. The show follows the new couples as they adjust to very different settings and lifestyles. The programme is produced for the BBC by Boundless, an agency owned by international media producer Fremantle.

Speaking with the BBC, Cox said: “I’m so excited about dusting off my wellies and heading back out into beautiful British countryside to help find love for more rural romantics.”

The programme’s controller, Patrick Holland, commented: “Love in the Countryside brought a fresh tone and joy to BBC Two’s evening schedule and with Sara Cox at the helm, we are excited to see how the series can grow and develop.”

The BBC is currently on the lookout for rural singletons looking to bring back an urban significant other, or city types searching for a more tranquil setting for their love story. Interested people can apply via the BBC at http://www.bbc.co.uk/showsandtours/takepart/love_countryside or email: LoveInTheCountryside@boundlessproductions.tv

SOURCES:

HEM Journalism Portal, HEM News Agency, Twitter, Twitter Inc. https://twitter.com/halfeatenmind/lists/hem-journalism-portal

media.info UK tv, Twitter, Twitter Inc. https://twitter.com/minfoUKtv

BBC Press Office, Twitter, Twitter Inc. https://twitter.com/bbcpress

“Love in the Countryside returns to BBC Two for a second series to help more country singletons find love” – BBC Media Centre/BBC (7 October 2018) https://www.bbc.co.uk/mediacentre/latestnews/2018/love-in-the-countryside

IMAGE CREDIT:

“Free stock photo of countryside, couple, field” – Scott Webb, Pexels https://www.pexels.com/photo/man-couple-love-people-136395/

FLACQ CAR ACCIDENT: Child dies after collision

Bon Accueil – VIJAY SHAH via LOVINA SOPHIE and L’Express

 

A 12-year-old boy from the Indian Ocean island of Mauritius has died after being struck by a car in the Flacq district of the island’s east, according to local newspaper L’Express.

The child, named in the report as Krish Khunkhun, a resident of the town of Bon Accueil – around 15 kilometres from Mauritius’ capital, Port Louis – was admitted to hospital after being struck by a pick-up truck yesterday. The vehicle had been reversing at the time, L’Express noted.

Khunkhun was admitted to the district hospital in intensive care soon after the accident, but tragically passed on from his injuries this morning. The truck driver, a 30-year-old local identified as Avinash Ramyad, was detained by police. Though he passed a breathalyser test, he was found to be driving without a licence and was duly arrested. Ramyad is scheduled to appear at the Bail and Remand Court today.

Police in the neighbouring community of Brisée-Verdière have opened a case into the fatal accident and plan to carry out a post-mortem to establish the direct causes of the little boy’s death.

SOURCES:

Vijay Shah { विजय }, Twitter, Twitter Inc. https://twitter.com/VShah1984

l’express, Twitter, Twitter Inc. https://twitter.com/lexpressmaurice

“Accident: admis en soins intensifs, un enfant de 12 ans décède” – Lovina Sophie, lexpress.mu/La Sentinelle Ltd (6 October 2018) https://www.lexpress.mu/article/340561/accident-admis-en-soins-intensifs-un-enfant-12-ans-decede

IMAGE CREDIT:

“THINK! Road Safety” – Mikey, Flickr (19 June 2010) https://www.flickr.com/photos/raver_mikey/4901176890

WTM LONDON: Tourism event to hit Excel Centre early November

London – VIJAY SHAH

London-based events company Reed Exhibitions is bringing its keynote tourism business event, the World Travel Market, to the famous Excel exhibition centre in east London on the 5th November, 2018, HEM News Agency exclusively reports.

The influential and highly popular exhibition, which can attract up to 51,000 visitors from the world of tourism, aims to bolster London’s position as a world-class centre of international tourism expertise and industry, particularly as there are concerns over this and London’s and the UK’s own statuses as tourism destinations of note, post Brexit in 2019.

 

The event is regarded globally for its selection of travel industry experts and exhibitors, of which 5,000 are expected to pitch for stands at WTM 2018. Thought leaders will host eighty different seminars over three days. WTM will also feature a host of different attractions to show innovation and forward-thinking in the travel and tourism industry. These include Inspiration Zones, which will ‘encourage inspiring regional-focused content on a range of subjects and sectors, as well as networking events’, according to the official website. There will also be a special feature, the Travel Forward event, which will launch its first edition at WTM. Travel Forward will showcase the latest technological innovations for tourism firms and travel agencies. There will also be opportunities for business networking and environmental awareness, with the World Responsible Tourism Day detailing responsible tourism events and sessions running throughout the show.

World Travel Market will run from 5-7 November at the Excel Centre in Silvertown, Newham borough. The event is one of the longest-running specialised in the tourism sector, beginning as ‘World Travel Market London’ in 1980. The very first show took place at Olympia London and was opened by the Duke of Kent and Miss World, Kimberly Santos of Guam. The show was attended by 350 exhibitors and 7,753 trade visitors. Since then, Reed Exhibitions, the event’s current organiser, has spun off sub-events dedicated to Arabia and Latin America, as wel as launching a themed magazine for the WTM community.

SOURCES:

World Travel Market, Facebook, Facebook Inc. https://www.facebook.com/wtmlondon/

“Registration is now open” – wtm London/Reed Exhibitions http://london.wtm.com/landing-pages/registration/?campaign=Facebook-Ads-Remarketing-last180days-busypic&source=facebook&medium=social-media

“Show features” – wtm London/Reed Exhibitions http://london.wtm.com/about-the-show/show-features/

“The history of World Travel Market…” – wtm London/Reed Exhibitions http://www.wtm.com/about/history/

IMAGE CREDIT:

“Stalls at World Travel Market, 2009” – flowcomm, Flickr (9 November 2009) https://www.flickr.com/photos/flowcomm/4124009167

CUBIC CROSS CODE: Iceland’s 3D zebra crossing

Ísafjörður – VIJAY SHAH via Bored Panda

The first zebra crossings appeared on the streets of the United Kingdom in 1949, where they were introduced on a trial basis at 1,000 different locations. Originally, they were anything but zebra-like, being kitted out in blue and yellow alternating stripes, before the current standard was adopted a couple of years later.

 

These days, in much of the world, zebra crossings are an important feature in both road safety and pedestrian locomotion, but have always stuck out as rather mundane. A line of black and white stripes is not much of a crowd pleaser when you look at it. The only time zebra crossings became famous was the Abbey Lane crossing in London, which was immortalised on the front cover of the ‘Abbey Road’ album released by The Beatles in 1969. That humble north London road feature was catapulted to fame, much like the band themselves, and is still a tourist attraction.

That is until today. In 2017 a small Icelandic town decided to install a zebra crossing, mainly to keep the brakes on speeding drivers passing through the area. Ísafjörður, a fishing community in the north-west of the island, however was not interested in the bog-standard black-and-white flat road markings zebras normally use. Being Scandinavians and talented at combining function and design, the town council instead opted to create a roadside optical illusion, as beautiful as it is functional.

They painted a line of 3D stripes across the road, and using shadows, the painted stripes resemble solid rectangular white blocks that look like they are floating above the ground. This exciting development in road safety is not just aesthetically pleasing. It also gives pedestrians the feeling of floating on air as they cross the street and drivers are so entranced by the floating stripes they have to slow down to take the peculiar sight in. It is a win-win for everyone.

The 3D crossing was designed as an art installation by street painting company Vegmálun GÍH, who were requested for assistance by Icelandic environmental commissioner Ralf Trylla. Trylla drew inspiration from similar road crossings in New Delhi, India, produced by the city’s New Delhi Municipal Council, albeit with yellow ‘blocks’. The Delhiite crossings proved so successful that the council there plans to paint forty more of them. Similar crossings have also been installed in China and the Republic of Ireland.

You can see specially commissioned photographs of the Iceland 3D zebra crossing by Ágúst G. Atlason of Gústi Productions in the article by Bored Panda, which originally covered this feature, in the Sources section below. You can also see the crossing in action with the mini-documentary featured with this article.

SOURCES:

Mihaela Croitoru/Facebook

“Town in Iceland Paints 3D Zebra Crosswalk To Slow Down Speeding Cars” – Stella, boredpanda (Bored Panda) https://www.boredpanda.com/3d-pedestrian-crossing-island/?utm_source=&utm_medium=referral&utm_campaign=organic

VIDEO CREDIT:

“Town in Iceland Paints 3D Zebra Crosswalk To Slow Down Speeding Cars” –
Odomihoc Irepo/What’s Up?, YouTube GB (27 October 2017) https://www.youtube.com/watch?v=M6st0j_gl-o

FOUR MONTHS OF SNOW?: UK may see harsh winter this December

London – VIJAY SHAH via CONNOR BOYD and Mail Online

As autumn officially begins in the United Kingdom, the country has been warned that there is the chance of four months of snow, reports the newspaper Daily Mail. Experts say there could soon be the arrival of wintry conditions set to outclass even the ‘Beast of the East’ phenomenon that has gripped the nation in previous winters.

In summer 2018, the country experienced a record-breaking heatwave that lasted three weeks and saw reservoirs and rivers dry out and hosepipe bans instated. Now this winter could see weather records being broken again, this time in snowfall. Some meteorologists say the cold snap could kick in from November and extend into the first couple of months of the New Year.

 

Cold fronts sweeping from the Arctic region and the Atlantic Ocean could create a perfect storm of sustained snow, combined with the presence of the four-yearly El Niño weather system, seeing icy temperatures from December to February, according to forecaster James Madden, from the company Exacta Weather in an interview with the Daily Express newspaper. The expected cold snap could rival the ‘big freeze’ of 2010, the Mail claimed. A decline in solar activity is also expected around this winter, further exacerbating the frosty situation. El Niño may weaken the air currents which keep Britain warm, creating what meteorologists call a ‘Sudden Stratospheric Warming (SSW)’, which was responsible for the difficult winter of 2010.

Madden told the Express: All our long-range projections have been showing for quite some time that December is likely to be a colder than average month overall and we are expecting several widespread snowy periods.

‘This year we are expecting potentially hazardous winter conditions from early on in the season.”

However, such a scenario is highly unusual, even for the UK’s infamously variable weather, and the Met Office, which measures, studies and reports on the country’s weather, said predictions become difficult to make for longer than a 30-day period.

SOURCES:

Rabia Ali/Facebook

“Britain could be set for FOUR MONTHS of snow in ‘coldest winter for a decade’ following record-setting summer heatwave” – Connor Boyd, Mail Online News/Daily Mail, The Mail on Sunday & Metro Media Group/Associated Newspapers Ltd (21 September 2018) https://www.dailymail.co.uk/news/article-6194981/Britain-set-FOUR-MONTHS-snow-coldest-winter-decade.html?ito=social-facebook

IMAGE CREDIT:

“NX2961 : Winter at Kiltersan” – David Mapley, geograph (27 June 2008) http://www.geograph.org.uk/photo/862525 © Copyright David Mapley and licensed for reuse under this Creative Commons Licence.

SULLEE J: Inception II

Globally acclaimed artist Sullee J, from the U.S. city of Baltimore, has released a new single and music video this past week. Titled ‘Inception II’, the artist’s latest release takes listeners back to Sullee’s characteristic flow and signature lyricism. There is a strong message about doing good in life and fighting against the bad, about the struggle and making it through.

The video and music were produced by Jurrivh x Syndrome, with direction by Get Fresh Studios and visuals by Get Fresh Visuals. Mixing and mastering was done by Michael Seger and the single and video was released by Global Faction on YouTube on the 14th September.

” Step into the spotlight with Sullee J’s reflective video. Destined for greatness, the Pakistani rapper walks us through from the booth to outdoor settings before walking into the light. Final stop. “

 

 

officialsulleej.com

 

SOURCES:

Sullee J Management & GlobalFaction/YouTube

TURKISH CARGO: Mexico City added as new freight hub

Ankara – VIJAY SHAH via Avrupa Gazete

Cargo airline Turkish Cargo has announced it will be operating new flights to Mexico City from October this year, according to Anglo-Turkish news site Avrupa Gazete today.

The firm, one of the fastest growing in Turkey, currently operates 84 destinations for the transit of cargo, and the capital of Mexico will become Turkish Cargo’s eighth Latin American hub. Currently the airline delivers to 300 destinations across five continents.

 

The new routes will be serviced with Boeing 777F craft, and will in fact consist of two separate legs due to the distance involved. The first part of the journey will operate from Turkey to Madrid in Spain, and then onwards to Mexico. Returning planes from Mexico will run along the Istanbul-Bogota-Curaçao-Maastricht route or via Houston in the US.

The new route will be a boost in Turco-Mexican economic relations with Turkey keen to import its products, such as fresh flowers, technological products and automobiles to Mexico and to tap into the Latin American’s nations key export markets of vehicles, chemicals, petrochemical products, textiles, fish, medicine, flowers and other perishable items. This forms part of Turkey’s new ambitions to be a global trading power, especially with markets in Africa and Asia, alongside South America.

Turkish Cargo is the freight arm of Turkish Airlines, the flag carrier of Turkey, which began operations in 1933. Its cargo division was sheared off into a separate company in 2000 and specialises in both domestic and international cargoes as well as postal carriage services.

SOURCES:

HEM Businesses, HEM News Agency, Twitter, Twitter Inc. https://twitter.com/halfeatenmind/lists/hem-businesses

avrupaseriilan.com, Twitter, Twitter Inc. https://twitter.com/seriilanlar

“Turkish Cargo, Mexico City’yi kargo uçuş ağına ekledi” – Avrupa/Avrupa Gazete (16 September 2018) https://www.avrupagazete.co.uk/sirket-haberleri/turkish-cargo-mexico-city-yi-kargo-ucus-agina-ekledi-h277842.html

“Corporate Information” – Turkish Cargo https://www.turkishcargo.com.tr/en/about-us/corporate-information

IMAGE CREDIT:

“Turkish Airlines Cargo Airbus A330-243F TC-JDS “Trakya” ” – M.Oertle, Flickr (22 December 2013) https://www.flickr.com/photos/kambui/22046763843/